far more effective than any other form of remarketing.\u00a0<\/strong><\/p>\nImagine a visitor at your online shop who abandoned their cart at the checkout. One way of trying to get them back to your site to complete their order is via social media. You never know when they will be back on one of the social media platforms and if they will even see the ad. Another option is to send abandoned cart emails \u2013 but emails have an open rate of only 15-20%.<\/strong><\/p>\n![\"\"](\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/pretty-hipster-using-her-smartphone-on-a-sunny-day-2023-11-27-05-30-36-utc-1024x683.jpg\")
<\/p>\n
Sending abandoned cart text messages offers a simple solution. They can be sent at a specific time, X minutes after a cart has been abandoned, have an open rate of 98%, and click-through rates as high as 46%.<\/strong><\/p>\nText messages can include links with built-in discounts<\/strong>, meaning that the coupon code does not need to be additionally typed in by the customer. This is similar to emails and other links on various marketing channels. However, the main difference is that customers redeem coupon codes 10-times more often from text messages<\/strong> than from any other marketing channel.<\/p>\n![\"\"](\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-12_08-41-00-1024x419.jpg\")
<\/p>\n
One interesting fact is that customers like receiving text messages \u2013 more than 54% of customers would like to get notifications via text messages<\/strong> and 70% of them claim it is a great way to attract attention<\/strong>. Not only is sending text messages a great way of upselling and recovering abandoned carts but it is also a way of standing out from the crowd and getting your brand noticed and remembered.<\/p>\nAre text messages really that useful?<\/h2>\n
We have been testing different types of text messages with our clients here at CartBoss.io. So far we have been testing abandoned cart text messages \u2013 the first text message gets sent 15 minutes after the cart has been abandoned and the second after 3 hours with a 20% discount (if the first text message did not convert).<\/p>\n
![\"\"](\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-11_12-07-11-1024x571.jpg\")
<\/p>\n
On average, the click-through rate for abandoned cart text messages is between 25% and 55%<\/strong> which is noticeably better than in the global statistics mentioned above. We do need to take into account that these are specific and targeted text messages.
\nThe first message does have a higher CTR than the second one but only for around 5%.<\/p>\nBut what about ROI with text messages for online shops?<\/h2>\n
When using the CartBoss.io service, ROI (Return Of Investment) from text messages has been between 1400% and 4500% for the clients we tested it with. Although it depends on different factors, getting a return on the costs of sending text messages is a guarantee. Because the CartBoss.io service is so fast and easy to embed into any website\/webshop you can see the results the same day.<\/p>\n
Want to read more about text messages and various interesting statistical facts? Then we recommend this article: Interesting text message statistics for Ecommerce, where we go in-depth about what industries use text messages and profit the most from them!<\/p>\n","protected":false},"excerpt":{"rendered":"
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