{"id":1727,"date":"2024-11-22T09:29:53","date_gmt":"2024-11-22T09:29:53","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1727"},"modified":"2024-11-22T09:29:53","modified_gmt":"2024-11-22T09:29:53","slug":"the-impact-of-discounts-and-promotions-on-cart-recovery","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/the-impact-of-discounts-and-promotions-on-cart-recovery\/","title":{"rendered":"The Impact of Discounts and Promotions on Cart Recovery"},"content":{"rendered":"<p><strong>Cart abandonment<\/strong> is a persistent issue for eCommerce businesses, with an average abandonment rate of <strong>70%<\/strong>. Among the many strategies to recover lost sales, offering <strong>discounts and promotions<\/strong> is one of the most effective. Discounts not only incentivize customers to complete their purchases but also create a <strong>sense of urgency and value<\/strong> that drives conversions.<\/p>\n<p>In this article, we\u2019ll explore the <strong>psychological impact of discounts<\/strong>, the types of promotions that work best, and how tools like <strong><a href=\"https:\/\/www.cartboss.io\/\" target=\"_new\" rel=\"noopener\">CartBoss.io<\/a><\/strong> can enhance your cart recovery strategy.<\/p>\n<h3>Why Discounts and Promotions Work for Cart Recovery<\/h3>\n<h4><strong>1. Psychological Appeal of Discounts<\/strong><\/h4>\n<p>Discounts trigger a psychological response that makes customers feel they\u2019re getting a better deal. This concept, known as the <strong>scarcity principle<\/strong>, plays on customers\u2019 <strong>fear of missing out (FOMO)<\/strong>.<\/p>\n<ul>\n<li><strong>Statistic<\/strong>: 67% of shoppers say discounts influence their purchasing decisions.<\/li>\n<li><strong>Example<\/strong>: A 10% discount can create urgency, encouraging customers to act before the offer expires.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1877\" src=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/WooCommerce-text-messaging-service.jpg\" loading=\"lazy\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/WooCommerce-text-messaging-service.jpg 1200w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/WooCommerce-text-messaging-service-300x157.jpg 300w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/WooCommerce-text-messaging-service-1024x536.jpg 1024w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/WooCommerce-text-messaging-service-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h4><strong>2. Value Perception<\/strong><\/h4>\n<p>Offering a discount increases the perceived value of the product. For instance, a customer might reconsider a purchase they deemed \u201ctoo expensive\u201d when a discount is applied.<\/p>\n<h4><strong>3. Reducing Decision Fatigue<\/strong><\/h4>\n<p>A small nudge, such as a <strong>free shipping offer<\/strong> or a <strong>limited-time discount<\/strong>, simplifies the decision-making process, pushing hesitant customers toward completing their purchase.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2015\" src=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/displeased-unshaven-young-man-has-shy-expression-2023-11-27-04-52-04-utc-scaled.jpg\" loading=\"lazy\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/displeased-unshaven-young-man-has-shy-expression-2023-11-27-04-52-04-utc-scaled.jpg 2560w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/displeased-unshaven-young-man-has-shy-expression-2023-11-27-04-52-04-utc-300x200.jpg 300w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/displeased-unshaven-young-man-has-shy-expression-2023-11-27-04-52-04-utc-1024x683.jpg 1024w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/displeased-unshaven-young-man-has-shy-expression-2023-11-27-04-52-04-utc-768x512.jpg 768w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/displeased-unshaven-young-man-has-shy-expression-2023-11-27-04-52-04-utc-1536x1024.jpg 1536w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/displeased-unshaven-young-man-has-shy-expression-2023-11-27-04-52-04-utc-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<h3>Types of Discounts and Promotions for Cart Recovery<\/h3>\n<ol>\n<li><strong>Percentage Discounts<\/strong>\n<ul>\n<li><strong>Example<\/strong>: \u201cGet 15% off your order if you complete your purchase today.\u201d<\/li>\n<li><strong>Best for<\/strong>: High-value items or customers with large cart totals.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Fixed Amount Discounts<\/strong>\n<ul>\n<li><strong>Example<\/strong>: \u201cTake $10 off your order before midnight!\u201d<\/li>\n<li><strong>Best for<\/strong>: Mid-range items or encouraging customers to act quickly.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Free Shipping<\/strong>\n<ul>\n<li><strong>Example<\/strong>: \u201cEnjoy free shipping on your order if you checkout now.\u201d<\/li>\n<li><strong>Best for<\/strong>: Customers abandoning carts due to high shipping costs.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Buy-One-Get-One (BOGO) Deals<\/strong>\n<ul>\n<li><strong>Example<\/strong>: \u201cBuy one and get the second item at 50% off.\u201d<\/li>\n<li><strong>Best for<\/strong>: Upselling or increasing average order value (AOV).<\/li>\n<\/ul>\n<\/li>\n<li><strong>Limited-Time Offers<\/strong>\n<ul>\n<li><strong>Example<\/strong>: \u201cComplete your purchase in the next 2 hours and get 20% off.\u201d<\/li>\n<li><strong>Best for<\/strong>: Creating urgency and overcoming procrastination.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>For additional insights, check out our article: <a href=\"https:\/\/www.cartboss.io\/blog\/abandoned-cart-text-message-statistics\/\" target=\"_new\" rel=\"noopener\">Abandoned Cart Text Message Statistics<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1693\" src=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/CJyk5YG92oIDEAE.jpeg\" loading=\"lazy\" alt=\"\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/CJyk5YG92oIDEAE.jpeg 1600w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/CJyk5YG92oIDEAE-300x169.jpeg 300w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/CJyk5YG92oIDEAE-1024x576.jpeg 1024w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/CJyk5YG92oIDEAE-768x432.jpeg 768w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/CJyk5YG92oIDEAE-1536x864.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3>How to Use Discounts Effectively<\/h3>\n<h4><strong>1. Personalize Your Offers<\/strong><\/h4>\n<p>Tailoring promotions to individual customers increases their effectiveness. For instance:<\/p>\n<ul>\n<li>Offer a percentage discount based on cart value.<\/li>\n<li>Highlight a specific product in their cart with a targeted discount.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1403\" src=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-11_12-06-16.jpg\" loading=\"lazy\" alt=\"\" width=\"1236\" height=\"756\" srcset=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-11_12-06-16.jpg 1236w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-11_12-06-16-300x183.jpg 300w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-11_12-06-16-1024x626.jpg 1024w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-11_12-06-16-768x470.jpg 768w\" sizes=\"auto, (max-width: 1236px) 100vw, 1236px\" \/><\/p>\n<p><strong>Example with CartBoss.io<\/strong>:<br \/>\n\u201cHi [Name], your [Product Name] is waiting for you! Complete your order today and enjoy 15% off: [Link]\u201d<\/p>\n<h4><strong>2. Create a Sense of Urgency<\/strong><\/h4>\n<p>Use time-limited offers to encourage customers to act quickly. Phrases like \u201climited stock\u201d or \u201coffer expires in 24 hours\u201d can drive immediate action.<\/p>\n<p><strong>Example with CartBoss.io<\/strong>:<br \/>\n\u201cHey [Name], hurry! Your 20% discount on [Product Name] expires in 2 hours. Don\u2019t miss out: [Link]\u201d<\/p>\n<h4><strong>3. Highlight the Savings<\/strong><\/h4>\n<p>Clearly communicate how much the customer will save. For example:<br \/>\nInstead of \u201c10% off,\u201d say \u201cSave $20 on your order.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1507\" src=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2022\/07\/xmas-shopping-smiling-woman-using-laptop-and-cred-2022-01-05-02-39-20-utc-scaled-1.jpg\" loading=\"lazy\" alt=\"\" width=\"2560\" height=\"1317\" srcset=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2022\/07\/xmas-shopping-smiling-woman-using-laptop-and-cred-2022-01-05-02-39-20-utc-scaled-1.jpg 2560w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2022\/07\/xmas-shopping-smiling-woman-using-laptop-and-cred-2022-01-05-02-39-20-utc-scaled-1-300x154.jpg 300w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2022\/07\/xmas-shopping-smiling-woman-using-laptop-and-cred-2022-01-05-02-39-20-utc-scaled-1-1024x527.jpg 1024w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2022\/07\/xmas-shopping-smiling-woman-using-laptop-and-cred-2022-01-05-02-39-20-utc-scaled-1-768x395.jpg 768w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2022\/07\/xmas-shopping-smiling-woman-using-laptop-and-cred-2022-01-05-02-39-20-utc-scaled-1-1536x790.jpg 1536w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2022\/07\/xmas-shopping-smiling-woman-using-laptop-and-cred-2022-01-05-02-39-20-utc-scaled-1-2048x1054.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p><strong>Example with CartBoss.io<\/strong>:<br \/>\n\u201cHi [Name], great news! Save $15 on your order when you checkout now. Complete your purchase here: [Link]\u201d<\/p>\n<h4><strong>4. Avoid Over-Discounting<\/strong><\/h4>\n<p>While discounts are effective, excessive promotions can harm profitability or train customers to wait for deals. Use them strategically and ensure they align with your margins.<\/p>\n<p>Want more tips? Explore: <a href=\"https:\/\/www.cartboss.io\/blog\/5-sms-templates-for-recovering-abandoned-carts-that-actually-work\/\" target=\"_new\" rel=\"noopener\">5 SMS Templates for Recovering Abandoned Carts That Actually Work<\/a>.<\/p>\n<h3>How CartBoss.io Enhances Discount-Based Cart Recovery<\/h3>\n<p><strong>CartBoss.io<\/strong> is a powerful SMS automation tool that simplifies cart recovery campaigns while maximizing the impact of discounts and promotions. Here\u2019s how it helps:<\/p>\n<ol>\n<li><strong>Personalized Discounts<\/strong><br \/>\nCartBoss allows you to send personalized SMS messages with dynamically generated discount codes tailored to the customer\u2019s cart contents.<\/li>\n<li><strong>Automated Timing<\/strong><br \/>\nTiming is critical for discounts. CartBoss sends recovery messages at optimal times, such as 30 minutes after abandonment and follow-ups within 24 hours.<\/li>\n<li><strong>Urgency Creation<\/strong><br \/>\nCartBoss includes countdown timers or time-sensitive offers in SMS campaigns, creating a sense of urgency that drives action.<strong>Example Message<\/strong>:<br \/>\n\u201cHi [Name], your 10% discount on [Product Name] is about to expire! Complete your purchase before midnight: [Link]\u201d<\/li>\n<li><strong>Seamless Checkout Experience<\/strong><br \/>\nWith pre-filled checkout links, CartBoss ensures customers can quickly and easily complete their purchase without additional steps.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1484\" src=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_09-49-36.jpg\" loading=\"lazy\" alt=\"\" width=\"1755\" height=\"438\" srcset=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_09-49-36.jpg 1755w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_09-49-36-300x75.jpg 300w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_09-49-36-1024x256.jpg 1024w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_09-49-36-768x192.jpg 768w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_09-49-36-1536x383.jpg 1536w\" sizes=\"auto, (max-width: 1755px) 100vw, 1755px\" \/><\/p>\n<h3>The ROI of Discounts in Cart Recovery<\/h3>\n<p>Offering discounts may reduce your profit margins in the short term, but the <strong>long-term benefits often outweigh the costs<\/strong>. Here\u2019s why:<\/p>\n<ol>\n<li><strong>Increased Conversion Rates<\/strong><br \/>\nDiscounts address common reasons for cart abandonment, such as high prices or indecision.<\/p>\n<ul>\n<li><strong>Statistic<\/strong>: Cart recovery campaigns with discounts see a <strong>20-25% higher conversion rate<\/strong> than those without.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Higher Customer Lifetime Value (CLV)<\/strong><br \/>\nA successfully recovered customer is more likely to return, especially if they had a positive checkout experience. Read more in: <a href=\"https:\/\/www.cartboss.io\/blog\/calculating-the-roi-of-sms-marketing-for-your-ecommerce-store\/\" target=\"_new\" rel=\"noopener\">Calculating the ROI of SMS Marketing for Your eCommerce Store<\/a>.<\/li>\n<li><strong>Improved Customer Loyalty<\/strong><br \/>\nOffering personalized discounts creates goodwill and fosters loyalty, encouraging repeat purchases.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1537\" src=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_11-43-36.jpg\" loading=\"lazy\" alt=\"\" width=\"1767\" height=\"551\" srcset=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_11-43-36.jpg 1767w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_11-43-36-300x94.jpg 300w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_11-43-36-1024x319.jpg 1024w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_11-43-36-768x239.jpg 768w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-13_11-43-36-1536x479.jpg 1536w\" sizes=\"auto, (max-width: 1767px) 100vw, 1767px\" \/><\/p>\n<h3>Best Practices for Discount-Based Cart Recovery<\/h3>\n<ul>\n<li><strong>Target High-Value Carts<\/strong>: Focus discounts on customers with larger cart totals to maximize ROI.<\/li>\n<li><strong>Segment Your Audience<\/strong>: Tailor promotions based on customer behavior, such as first-time buyers or repeat visitors.<\/li>\n<li><strong>Monitor Performance<\/strong>: Track the effectiveness of your discounts using analytics to refine your strategy.<\/li>\n<li><strong>Combine Promotions with SMS<\/strong>: Use SMS campaigns to deliver time-sensitive offers directly to your customers. Find out why SMS performs better in our article: <a href=\"https:\/\/www.cartboss.io\/blog\/text-messages-vs-emails-which-is-more-effective\/\" target=\"_new\" rel=\"noopener\">Text Messages vs. Emails: Which is More Effective?<\/a>.<\/li>\n<\/ul>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1842\" src=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-18_11-41-13.jpg\" loading=\"lazy\" alt=\"\" width=\"2047\" height=\"1148\" srcset=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-18_11-41-13.jpg 2047w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-18_11-41-13-300x168.jpg 300w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-18_11-41-13-1024x574.jpg 1024w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-18_11-41-13-768x431.jpg 768w, https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/Xnip2024-11-18_11-41-13-1536x861.jpg 1536w\" sizes=\"auto, (max-width: 2047px) 100vw, 2047px\" \/><\/h3>\n<h3>Conclusion<\/h3>\n<p><strong>Discounts and promotions<\/strong> are a proven way to recover abandoned carts, but their success lies in <strong>how they\u2019re presented and delivered<\/strong>. By personalizing offers, creating urgency, and ensuring transparency, you can maximize their impact and recover more lost sales.<\/p>\n<p><strong>CartBoss.io<\/strong> is your go-to tool for implementing these strategies effectively. From <strong>personalized discounts<\/strong> to <strong>automated SMS campaigns<\/strong>, CartBoss helps you recover carts with ease and precision.<\/p>\n<p><strong>Ready to increase your cart recovery success with powerful promotions?<\/strong><br \/>\nVisit <a href=\"https:\/\/www.cartboss.io\" target=\"_new\" rel=\"noopener\">CartBoss.io<\/a> today and start turning abandoned carts into completed sales!<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cart abandonment is a persistent issue for eCommerce businesses, with an average abandonment rate of 70%. Among the many strategies to recover lost sales, offering&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,25],"tags":[],"class_list":["post-1727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abandoned-carts","category-marketing-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Impact of Discounts and Promotions on Cart Recovery - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/the-impact-of-discounts-and-promotions-on-cart-recovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Impact of Discounts and Promotions on Cart Recovery - CartBoss\" \/>\n<meta property=\"og:description\" content=\"Cart abandonment is a persistent issue for eCommerce businesses, with an average abandonment rate of 70%. Among the many strategies to recover lost sales, offering...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartboss.io\/blog\/the-impact-of-discounts-and-promotions-on-cart-recovery\/\" \/>\n<meta property=\"og:site_name\" content=\"CartBoss\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CartBoss.io\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-22T09:29:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/hand-of-contemporary-aged-male-customer-with-smart-2023-11-27-05-26-59-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tadej Bogataj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tadej Bogataj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cartboss.io\/blog\/the-impact-of-discounts-and-promotions-on-cart-recovery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartboss.io\/blog\/the-impact-of-discounts-and-promotions-on-cart-recovery\/\"},\"author\":{\"name\":\"Tadej Bogataj\",\"@id\":\"https:\/\/www.cartboss.io\/blog\/#\/schema\/person\/b8b99f1f292bcce6338c7bc882eac6dc\"},\"headline\":\"The Impact of Discounts and Promotions on Cart Recovery\",\"datePublished\":\"2024-11-22T09:29:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cartboss.io\/blog\/the-impact-of-discounts-and-promotions-on-cart-recovery\/\"},\"wordCount\":949,\"publisher\":{\"@id\":\"https:\/\/www.cartboss.io\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cartboss.io\/blog\/the-impact-of-discounts-and-promotions-on-cart-recovery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/hand-of-contemporary-aged-male-customer-with-smart-2023-11-27-05-26-59-utc-scaled.jpg\",\"articleSection\":[\"Abandoned carts\",\"Marketing optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartboss.io\/blog\/the-impact-of-discounts-and-promotions-on-cart-recovery\/\",\"url\":\"https:\/\/www.cartboss.io\/blog\/the-impact-of-discounts-and-promotions-on-cart-recovery\/\",\"name\":\"The Impact of Discounts and Promotions on Cart Recovery - 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