{"id":1754,"date":"2024-11-18T09:00:12","date_gmt":"2024-11-18T09:00:12","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1754"},"modified":"2024-11-18T09:00:12","modified_gmt":"2024-11-18T09:00:12","slug":"10-simple-ways-to-optimize-your-marketing-spend","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/10-simple-ways-to-optimize-your-marketing-spend\/","title":{"rendered":"10 simple ways to optimize your marketing spend"},"content":{"rendered":"

Any marketing campaign aims to get the best return on investment.<\/strong>\u00a0In the end, the marketing costs are and will be there, but getting the best results possible, using some\u00a0simple methods can greatly improve your marketing results<\/strong>\u00a0and thus your ROI.<\/p>\n

Optimizing your open rate and click-through rate is crucial, but that is something\u00a0that is done and optimized by the marketing team<\/strong>. Optimizing the results from that point on is a thing of the website settings.<\/p>\n

\"\"<\/p>\n

This article describes different methods on how to optimize your website and add additional features that will benefit your goals.<\/strong><\/p>\n

1. Up-Sell Products<\/h2>\n

This can be done both on the website itself and with\u00a0different marketing channels like text messages.<\/strong><\/p>\n

There can be various Up-Sell functionalities built-in on the site itself. Some of them are just\u00a0showing related products<\/strong>. Others offer an additional fee for gift wrapping.\u00a0The possibilities are limitless.<\/strong><\/p>\n

\"\"<\/p>\n

As simple as it sounds, a lot of companies do not even use text messaging in their marketing campaigns \u2013 over 33% of them. Additionally, successfully doing this could be a bit tricky,\u00a0depending on the type of E-Commerce business you are.<\/strong><\/p>\n

The solution is CartBoss, as it offers\u00a0pre-prepared and translated text messages<\/strong><\/a>, just ready to\u00a0start recovering abandoned carts<\/a>\u00a0and\u00a0offering post-purchase offers<\/a>.<\/p>\n

2. Optimize your checkout process<\/h2>\n

It might be that the checkout you currently have is just not modern enough for the new-age group of your online customers.<\/p>\n

Not only is\u00a0completing an order as a guest a standard practice<\/strong>, but the complete checkout screen is usually as plain as it gets with as least distractions as possible.<\/p>\n

\"\"<\/p>\n

Offering enough different payment methods and delivery options makes a checkout completely suitable to start completing orders.<\/strong><\/p>\n

One, perhaps a bit completely logical, is to give your visitors a simple way of seeing that they have products in their cart and offer a simple way of completing their order.<\/p>\n

Having a\u00a0professional Shopify agency<\/a>\u00a0is also a great way to get your Shopify checkout completely optimized.<\/p>\n

3. Recover abandoned carts with text messages<\/h2>\n

Recovering abandoned carts with text messages is the best way to do it!<\/strong><\/a>\u00a0The results are amazing, and the solution is CartBoss. CartBoss has everything already prepared out of the box \u2013 it is\u00a0a Plug and Play solution<\/strong>, generating\u00a0results up to 7400% ROI!<\/strong><\/p>\n

Nicknamed \u201cA no brainer solution<\/strong>\u201d,\u00a0CartBoss is the go-to solution for using text messages in E-Commerce<\/a>.\u00a0Integrating into any WooCommerce or Shopify stores is simple<\/strong>, and you can start recovering abandoned carts within minutes.<\/p>\n

\"\"<\/p>\n

Recovering abandoned carts with text messages gives E-commerce businesses to get in contact with customers within minutes of abandoning the cart. With the\u00a0open rate of up to 93% open rate within the first 3 minutes<\/strong>, you can be almost certain that the recipient will see the text message just a few minutes after he has abandoned his cart.<\/p>\n

Offering a discount on the product can have a high converting effect!<\/strong><\/p>\n

4. Recover abandoned carts with emails<\/h2>\n

Emails are still being used as a marketing channel, even though\u00a0the results have been getting lower each year.<\/strong><\/p>\n

\"\"<\/p>\n

With an open rate of up to 20% and a CTR of under 3%, emails can not compete with text messages<\/strong>. More about the comparison o these two marketing channels in this article:\u00a0Text messages vs. Emails<\/a>.<\/p>\n

Still, they are used as many online stores think that implementing text messages into their website is difficult. That is not the case with CartBoss!\u00a0The integration is done in under a minute<\/strong>.<\/p>\n

5. Re-targeting<\/h2>\n

Re-targeting visitors and customers via social networking sites lower your costs of customer acquisition<\/strong>. It is not as direct and time exact an option as text messages, but it does produce results.<\/p>\n

\"\"<\/p>\n

The most popular re-targeting channels are\u00a0Google and Facebook<\/strong>, where most of the E-commerce companies advertise.<\/p>\n

6. Optimize package deliverability<\/h2>\n

Receiving the bought product, especially if the selected\u00a0payment method<\/strong>\u00a0is\u00a0Cash on delivery<\/strong>, is crucial for the customers\u2019 satisfaction and package collection percentage.<\/p>\n

\"\"<\/p>\n

In addition, showing the\u00a0estimated delivery date on the checkout<\/strong>\u00a0can greatly increase the chances of conversion. It gives to customers a sense of knowledge and calmness, knowing that they will\u00a0receive the package on a specific date.<\/strong><\/p>\n

Even more so, a lot of delivery companies have implemented text messages to contact the recipients of the package via text messages\u00a0so that they can make sure to be home and prepared to collect the package<\/strong>.<\/p>\n

7. Lower the number of unclaimed packages<\/h2>\n

Although previously mentioned, the\u00a0rate of claimed or unclaimed packages is an important factor in the E-commerce business<\/strong>.<\/p>\n

This rate should be as low as possible; every order not claimed costs money.\u00a0This can only happen if the payment method offered on the site is Cash on delivery<\/strong>. With other payment methods, the E-commerce company already has the payment of the package. It is on the customer\u2019s side now to collect the package.<\/p>\n

\"\"<\/p>\n

That is why more and more online stores have\u00a0stopped offering Cash on delivery as a payment method<\/strong>\u00a0or added an additional fee if selected.<\/p>\n

8. Post-Purchase offers<\/h2>\n

Right after a customer completes their online purchase, they are extremely\u00a0likely to add something to their order<\/strong>\u00a0\u2013 if the product is complementary enough and if is cheap enough.<\/p>\n

\"\"<\/p>\n

This feature is usually part of the website, as everything is done immediately without specific site redirects.<\/p>\n

Post-Purchase offers can be implemented with text messages and emails.<\/strong>\u00a0Any way of offering Post-Purchase offers is a great way of optimizing your marketing spend. Most importantly \u2013\u00a0test what works for you!<\/strong><\/p>\n

9. Newsletter and special offer campaigns<\/h2>\n

This is especially useful for brands as they have a strong social following.\u00a0Recipients are glad to be part of the story<\/strong>\u00a0and follow the brand to see what new they have to offer.<\/p>\n

\"\"<\/p>\n

Staying in contact with them via email and sending them special offers via text messages makes your brand\u00a0constantly connected with your followers<\/strong>, which is what is most important. Once the brand starts getting recognition, it is vital to keep the ball rolling.<\/p>\n

10. Gifts and Surprise products<\/h2>\n

Offering a\u00a0free gift to complete the order or upselling a surprise product for a low price directly at the checkout<\/strong>\u00a0\u2013 are both great options to persuade your customers to complete their order and ever grow the average order value.<\/p>\n

\"\"<\/p>\n

Both solutions are\u00a0great for optimizing your ROAS<\/strong>. The first makes more customers complete their order, and the second grows the average order value.\u00a0What more can you wish for?<\/strong><\/p>\n

Both features are simple to implement, and many solutions are already available to implement immediately on your site.<\/p>\n","protected":false},"excerpt":{"rendered":"

Any marketing campaign aims to get the best return on investment.\u00a0In the end, the marketing costs are and will be there, but getting the best…<\/p>\n","protected":false},"author":4,"featured_media":1756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-optimization"],"yoast_head":"\n10 simple ways to optimize your marketing spend - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/10-simple-ways-to-optimize-your-marketing-spend\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 simple ways to optimize your marketing spend - 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. Whether you're an eCommerce veteran or just starting out, Tadej's insights are sure to help you take your online store to the next level.","url":"https:\/\/www.cartboss.io\/blog\/author\/tadej\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/comments?post=1754"}],"version-history":[{"count":2,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1754\/revisions"}],"predecessor-version":[{"id":1768,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1754\/revisions\/1768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media\/1756"}],"wp:attachment":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media?parent=1754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/categories?post=1754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/tags?post=1754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}