{"id":1770,"date":"2024-11-18T08:58:52","date_gmt":"2024-11-18T08:58:52","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1770"},"modified":"2024-11-18T09:01:45","modified_gmt":"2024-11-18T09:01:45","slug":"different-uses-of-text-messages-in-ecommerce","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/different-uses-of-text-messages-in-ecommerce\/","title":{"rendered":"Different uses of text messages in eCommerce"},"content":{"rendered":"

Ecommerce companies,\u00a0especially the ones operating in multiple countries<\/strong>, use a bunch of additional services from other companies. Everywhere from\u00a0marketing costs and agencies, emailing services, delivery services, development services<\/strong>, and so on.<\/p>\n

All of these services cost companies a lot of money on a monthly basis.\u00a0But what services does an Ecommerce company use in combination with text messages?<\/strong>\u00a0Although not yet that widely used, using\u00a0text messages to communicate with your customers<\/a>\u00a0is used quite often in some countries, especially regarding brands.<\/p>\n

\"\"<\/p>\n

How do these Ecommerce companies use text messages<\/strong>, and in what situations? There must be a reason and a benefit for them to start using them more and more \u2013 the trend of implementing text messages as a marketing channel is rapidly growing.<\/p>\n

So, how and when do Ecommerce companies use text messages?<\/p>\n

1. Recovering abandoned carts<\/h2>\n

A no-brainer, especially since\u00a0CartBoss makes this as simple as it gets<\/strong>. Connect your site and\u00a0start recovering abandoned carts with text messages<\/a>\u00a0in under 5 minutes.<\/strong><\/p>\n

\"\"<\/p>\n

Everything is already prepared<\/strong>\u00a0\u2013 you literally do not have to do anything. The text messages are already\u00a0prepared and translated<\/a><\/strong>, the\u00a0coupon codes are automatically generated<\/strong>\u00a0and deleted, and the language of the recipient is automatically detected.<\/p>\n

Recovering abandoned carts with text messages generates amazing results<\/a>\u00a0\u2013\u00a02400% ROI and CTR up to 40%<\/strong>. No other marketing channel can generate those kinds of results.<\/p>\n

2. Using them for Win-Back campaigns<\/h2>\n

This use is perfect for brands with a strong customer bond \u2013 if the customer is devoted to the brand, receiving a random discount on the phone from his favorite brand makes them\u00a0convert into a new customer is extremely high \u2013 in some cases, as high as 40%.<\/strong><\/p>\n

\"\"<\/p>\n

Win-Back text messages<\/a>\u00a0are\u00a0usually sent every few weeks or every month.<\/strong>\u00a0They are not meant to be sent regularly as the recipients might find them too frequent.<\/p>\n

In addition, it is\u00a0best to cycle different content in the messages<\/strong>\u00a0so that you don\u2019t send the same one each month.<\/p>\n

3. Offering Post-Purchase offers<\/h2>\n

Almost the same as Win-Back text messages,\u00a0Post-Purchase text messages<\/a>\u00a0are sent after a successful purchase<\/strong>, but they are sent as fast as possible after the order has been completed. It is meant\u00a0for an additional impulsive buy<\/strong>, and these customers are the most susceptible at this point.<\/p>\n

\"\"<\/p>\n

Even so,\u00a0some users do have more than just one or two Post-Purchase messages activated<\/strong>\u00a0\u2013 they have several. One immediately after the purchase, the second one after about an hour, and the third one the next day.<\/p>\n

All of these messages are supported by CartBoss and work out of the box<\/strong>, so don\u2019t worry; we have you covered!<\/p>\n

4. Sending SMS campaigns<\/h2>\n

Notifying your customers and offering them special offers, pre-released products, discount codes, and more can have\u00a0great results<\/strong>\u00a0as most people\u00a0love receiving notifications from the brands they follow.<\/strong><\/p>\n

\"\"<\/p>\n

With SMS campaigns, you can\u00a0get in touch with your customers immediately<\/a>\u00a0and see the results quickly. That is mainly due to the fast open rate of the text messages \u2013\u00a0almost 93% of text messages get opened in under 3 minutes.<\/strong><\/p>\n

5. Keeping in touch<\/h2>\n

Staying in touch with your customers is great for building a well-established brand name.\u00a0Text messaging can be used to keep in touch with your customers<\/strong>\u00a0by adding a new Win-Back text message, letting them know that you are welcome for their purchase.<\/p>\n

\"\"<\/p>\n

6. Delivery information<\/h2>\n

One of the crucial parts of any E-commerce business is delivery;\u00a0when orders do not get claimed, you lose money<\/strong>\u00a0\u2013 the main reason for that is the Cash delivery method \u2013 with it, customers pay for the product upon arrival of the postal service. But\u00a0if they do not pay for it, the package will be returned.<\/strong><\/p>\n

\"\"<\/p>\n

Optimizing the number of claimed packages affects your results and can be easily optimized with the help of text messages.<\/p>\n

Companies that offer delivery services have this feature already developed<\/strong>\u00a0and can be easily implemented in any online shop. The customers are\u00a0happy because they get notified and can also plan when to be home to claim the package<\/strong>\u00a0and pay for it.<\/p>\n

7. Order confirmation<\/h2>\n

Although this feature is not that popular and is\u00a0mainly used in the food delivery service<\/strong>, it can be a vital part of the business operation.<\/p>\n

With order confirmation text messages, you can\u00a0share vital information about the payment method, bank information, delivery time, and order number,\u2026<\/strong>\u00a0The list goes on, and each company must find its own reasons to activate these types of text messages.<\/p>\n

\"\"<\/p>\n

We can not share any information about the results these kinds of text messages bring as there is not yet enough data. Still, more and more companies that do find a solid reason for this kind of text message, they most definitely get the results they want.<\/p>\n

\n
\n

8. App download notification<\/h2>\n

Have an app and want your customers and visitors to download it on their phones? Well,\u00a0there is no better way than send them the link directly to the app in the app store.<\/strong><\/p>\n

That is it.\u00a0They receive the text message immediately after they enter their phone number<\/strong>. And\u00a0downloading the app requires just 2 clicks<\/strong>\u00a0\u2013 that is it.<\/p>\n

\"\"<\/p>\n

This is one of the easiest ways to offer your customers to get the link to download the app you want to share with them.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ecommerce companies,\u00a0especially the ones operating in multiple countries, use a bunch of additional services from other companies. Everywhere from\u00a0marketing costs and agencies, emailing services, delivery…<\/p>\n","protected":false},"author":4,"featured_media":1771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-optimization"],"yoast_head":"\nDifferent uses of text messages in eCommerce - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/different-uses-of-text-messages-in-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Different uses of text messages in eCommerce - CartBoss\" \/>\n<meta property=\"og:description\" content=\"Ecommerce companies,\u00a0especially the ones operating in multiple countries, use a bunch of additional services from other companies. 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. Whether you're an eCommerce veteran or just starting out, Tadej's insights are sure to help you take your online store to the next level.","url":"https:\/\/www.cartboss.io\/blog\/author\/tadej\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/comments?post=1770"}],"version-history":[{"count":1,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1770\/revisions"}],"predecessor-version":[{"id":1778,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1770\/revisions\/1778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media\/1771"}],"wp:attachment":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media?parent=1770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/categories?post=1770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/tags?post=1770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}