{"id":1780,"date":"2023-07-18T10:44:31","date_gmt":"2023-07-18T10:44:31","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1780"},"modified":"2024-11-18T10:44:39","modified_gmt":"2024-11-18T10:44:39","slug":"new-cartboss-feature-brands","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/new-cartboss-feature-brands\/","title":{"rendered":"New CartBoss feature \u2013 Brands"},"content":{"rendered":"

Text messages are proven to give the best results out of any other marketing channels to date.<\/strong>\u00a0With CartBoss, you do not have to do anything besides just connect your sites and activate the messages you want to send \u2013 and that is it. But,\u00a0to further optimize your CartBoss results<\/strong>, we have added\u00a0a new feature that gives you the possibility to get results up to 30% higher!<\/strong><\/p>\n

This feature is called\u00a0Brands<\/strong>. It is a premium feature that we have been testing if it does affect the results for more than six months. More about this feature in the article!<\/p>\n

What you get with Brands<\/h2>\n

Adding a Brand to your CartBoss account gives you\u00a0two main feature<\/strong>s \u2013 a\u00a0Custom Sender ID and<\/strong>\u00a0custom links<\/strong>\u00a0in the text messages.<\/p>\n

\"\"<\/p>\n

The features that increase conversions are the first two features.<\/p>\n

The\u00a0Custom Sender ID changes the default sender name CartBoss to your own<\/strong>, and\u00a0the custom link\/domain in the message replaces the default shortened links<\/strong>\u00a0from cartboss.io to the domain you set up.<\/p>\n

The messages you send<\/strong>\u00a0to your visitors\/customers\u00a0are completely personalized<\/strong>\u00a0as you wish. They represent you and your brand entirely, and there is no sign of CartBoss at any point. That is why we decided to name this feature \u201cBrands.\u201d<\/p>\n

Why are the results so much better?<\/h2>\n

Using our\u00a0CartBoss Brand feature has been tested for more than six months<\/strong>\u00a0on a few of our users that send out larger amounts of text messages to compare the results before and after. We wanted to see if there are any benefits to using these three additional features before offering them to all of our users.<\/p>\n

Based on the results, we found is that activating this feature grows your results up to 30%!<\/strong><\/p>\n

\"\"<\/p>\n

Based on the interviews and research we did with our customers for whom we offered this feature as testing, we found one main reason for this:\u00a0The recipients of the messages do not always trust the sender<\/strong>\u00a0and do not understand why they received a text message from CartBoss. Even though it is written inside the text message from what site they received the message, this does affect the user experience. And the same goes for the text messages; recipients do not know\/understand that they will be\u00a0redirected to another site<\/strong>\u00a0once they click on the shortened link.<\/p>\n

Some brands explained that before activating the Brands feature, they got questions from their customers if they perhaps got a computer\/phone virus as they got a text message from CartBoss. As this was a bit concerning, we realized that this feature might be helpful for some E-commerce companies \u2013\u00a0especially for the ones that have a devoted following.<\/strong><\/p>\n

\"\"<\/p>\n

To sum up \u2013\u00a0the main reason to activate the Brands feature from CartBoss is to get more trust from the recipients of the text messages and grow brand awareness. And this gives you 30% better results!<\/strong><\/p>\n

Process of adding a Brand<\/h2>\n

We at CartBoss have always been focused on simplicity of use and as much automation as possible. Adding a new brand does demand manual confirmation to avoid various phishing schemes with fake names from other companies. That is why we need to\u00a0manually check each new brand request<\/strong>\u00a0and check the company information and their connected websites. Only after that can we register the\u00a0Custom Sender ID in every country where we offer sending<\/strong>\u00a0\u2013 and then we have to wait for it to be confirmed, which usually takes a day or two.<\/p>\n

\"\"<\/p>\n

The only limitation with Custom Sender IDs is that they are not available in only a few countries (1-2). A rare number of countries have additional costs related to opening a Custom Sender Id in that country. But other than that, once confirmed, we automatically activate the set Custom Sender ID in all countries that it is possible.<\/p>\n

Because the links in the text messages are also customized\/changed to your brand, there are some manual changes also needed from your side. Additional information must be added to the domain name records, but this is a process that either the hosting company, developer, or the domain registry company does for you.\u00a0This is a simple and straightforward process<\/strong>, and once at this point, we send the instructions and even offer\u00a0free suppor<\/strong>t \u2013 which is honestly not needed as it is that simple.<\/p>\n

Limitations for adding a Brand<\/h2>\n

As mentioned before, we do need to\u00a0confirm each new brand manually<\/strong>\u00a0to prevent the possibility of phishing attacks. This is a fast process and\u00a0does not take more than a few days<\/strong>\u00a0after a new brand has been requested.<\/p>\n

\"\"<\/p>\n

To explain why this needs to be done: A user can set up a CartBoss account with a website that looks identical to a bank website to log in. That user then decides to send text messages to phone numbers with a Custom Sender ID with the name of that bank, telling them that they need to reenter their username and password. Because they would receive a text message where they would think that this specific bank sent them a message, they would trust the site and do just that. But, as the site would be fake, this particular user would steal their login credentials and use them in an illegal manner.<\/p>\n

To prevent situations like the one mentioned above, even though it is far-fetched, we must\u00a0manually confirm each new Brand<\/strong>. The legitimacy of the Custom Sender ID is the only limitation of this feature.<\/p>\n

\"\"<\/p>\n

Registering a new Brand takes roughly 1-3 working days<\/strong>. Although the confirmation of the Custom Sender ID is quick, it does need to be registered in every country. This means that we at CartBoss need to\u00a0request the Sender name in each country<\/strong>\u00a0where the user needs it and wait so that that country activates it. That is why it takes a few days to go through.<\/p>\n","protected":false},"excerpt":{"rendered":"

Text messages are proven to give the best results out of any other marketing channels to date.\u00a0With CartBoss, you do not have to do anything…<\/p>\n","protected":false},"author":4,"featured_media":1416,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth"],"yoast_head":"\nNew CartBoss feature \u2013 Brands - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/new-cartboss-feature-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New CartBoss feature \u2013 Brands - CartBoss\" \/>\n<meta property=\"og:description\" content=\"Text messages are proven to give the best results out of any other marketing channels to date.\u00a0With CartBoss, you do not have to do anything...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartboss.io\/blog\/new-cartboss-feature-brands\/\" \/>\n<meta property=\"og:site_name\" content=\"CartBoss\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CartBoss.io\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-18T10:44:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-18T10:44:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/young-woman-texting-message-2021-09-24-04-05-38-utc-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1298\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tadej Bogataj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tadej Bogataj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.cartboss.io\/blog\/new-cartboss-feature-brands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.cartboss.io\/blog\/new-cartboss-feature-brands\/\"},\"author\":{\"name\":\"Tadej Bogataj\",\"@id\":\"https:\/\/www.cartboss.io\/blog\/#\/schema\/person\/b8b99f1f292bcce6338c7bc882eac6dc\"},\"headline\":\"New CartBoss feature \u2013 Brands\",\"datePublished\":\"2023-07-18T10:44:31+00:00\",\"dateModified\":\"2024-11-18T10:44:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.cartboss.io\/blog\/new-cartboss-feature-brands\/\"},\"wordCount\":987,\"publisher\":{\"@id\":\"https:\/\/www.cartboss.io\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.cartboss.io\/blog\/new-cartboss-feature-brands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.cartboss.io\/blog\/wp-content\/uploads\/2024\/11\/young-woman-texting-message-2021-09-24-04-05-38-utc-scaled-1.jpg\",\"articleSection\":[\"Growth\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.cartboss.io\/blog\/new-cartboss-feature-brands\/\",\"url\":\"https:\/\/www.cartboss.io\/blog\/new-cartboss-feature-brands\/\",\"name\":\"New CartBoss feature \u2013 Brands - 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. 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