{"id":1783,"date":"2024-11-18T11:15:30","date_gmt":"2024-11-18T11:15:30","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1783"},"modified":"2024-11-18T11:16:45","modified_gmt":"2024-11-18T11:16:45","slug":"using-cartboss-as-a-brand","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/using-cartboss-as-a-brand\/","title":{"rendered":"Using CartBoss as a brand"},"content":{"rendered":"

There are different E-commerce businesses that use CartBoss to optimize their marketing results.\u00a0From small businesses to large brands<\/strong>, every site benefits from our solution. But we are not focusing on the company\u2019s size in this article but on the type \u2013 some companies have multiple brands that do not focus on brand awareness, and some do. In this article, we will share the\u00a0best practices for E-commerce sites with a devoted brand awareness<\/strong>.<\/p>\n

More precisely, these types of companies are known by their name.\u00a0They get a lot of organic traffic and direct feedback from their customers<\/strong>. Their name is important to them, and they do not want to jeopardize it. We have even written a Case Study about one of these companies, which you can read on the following link: Sports clothing brand SWY with 6000%+ ROI.<\/p>\n

\"\"<\/p>\n

Once a company has reached a large social following, a social presence, and a number of devoted followers that trust its name and its actions, it is\u00a0important to have a steady behavior to not lose a good reputation<\/strong>. And this can happen fast \u2013 just a few bad online reviews and the brand\u2019s name can lose the reputation that it has been working on building up.<\/p>\n

To give a better understanding;\u00a0brands with a devoted following get a lot of personal emails and DM\u2019s with people explaining their personal experiences, opinions on what they expect from them, and reviews<\/strong>; their followers even share their thoughts on their website and what they should fix \u2013 which is something that SWY brand noted in our Case Study with us.<\/p>\n

\"\"<\/p>\n

The\u00a0relationship between the company\/brand and their customers is close<\/strong>, so changing the way they communicate with them or adding a new marketing channel is a massive thing as it can drastically affect their user devotion. It is reasonable that\u00a0brands are worried about adding a new marketing channel to their campaigns<\/strong>\u00a0due to this reason. That is why it is important to slowly test text messages as a new marketing channel \u2013 which is what the SWY brand did.<\/p>\n

Customize the text messages<\/h2>\n

CartBoss has text messages already prepared and translated up-front. That is one of the main reasons why it is considered a Plug&Play solution. But we do offer creating (and adding translations)\u00a0custom text messages<\/strong>, and\u00a0online brands can<\/strong>\u00a0benefit specifically from this feature<\/strong>. They can write their own text messages for any occasion\/type of text message. It can be an abandoned cart notification, a Post-Purchase message, or a Win-Back offer.\u00a0The possibilities are limitless.<\/strong><\/p>\n

The pre-prepared messages are generic but tested to give the best results. But with brands, it is best to\u00a0have your own way of communicating with your customers<\/strong>\/recipients the way you usually do on your site or social media.<\/p>\n

\"\"<\/p>\n

An additional benefit of writing your custom text messages as a brand is that you can\u00a0include emojis in your text messages<\/strong>\u00a0\u2013 and that does give better results!<\/p>\n

CartBoss does offer, by default, multilingual features. This means that even if you write a custom text message, you can add the translations. After that, no matter from where the visitor is,\u00a0he will always receive the message in his language<\/strong>\u00a0\u2013 with no additional settings needed.<\/p>\n

Advanced customization \u2013 Brands addon<\/h2>\n

CartBoss offers the option to add a custom Brand to your account\/dashboard. You can even add multiple different ones. Adding a\u00a0Brand<\/strong>\u00a0to your account\u00a0gives you the option to set a Custom Sender ID, customize the links<\/strong>\u00a0in the message to your domain and choose if you want to\u00a0show a preloader<\/strong>\u00a0before the site loads (if you believe that your site loads a bit slower than you would like).<\/p>\n

\"\"<\/p>\n

That way, you communicate with your customers not via CartBoss but directly as a brand.\u00a0This feature grew the results for some companies up to 30%<\/strong>. At CartBoss, we do recommend activating this feature if you are a large brand or just want to increase your conversions even more.<\/p>\n

One of the main reasons why we recommend using this feature is because some recipients might not be sure if the received text message from CartBoss is safe to use \u2013 even though you have written in the message that is from your website. It gives a more personal touch, and recipients \u2013 especially when we are talking about brands \u2013 like that additional personal touch.<\/p>\n

Customize the offer<\/h2>\n

As a brand, you know your customers,<\/strong>\u00a0and you\u00a0understand what they want<\/strong>\u00a0\u2013 usually, they even express what they want directly via email or some other way. Either\u00a0new products\/designs additionally discounted promotions<\/strong>, or just\u00a0random notifications about upcoming product releases<\/strong>. People that are devoted to a specific brand tend to stay that way and expect more and more from it \u2013 especially if the company\/brand is constantly communicating with them in a way to have them hooked.<\/p>\n

\"\"<\/p>\n

Only brands know what their followers want and expect from them, which is why it is important to\u00a0customize the offers they send to them via text messages<\/strong>. With using default text messages from CartBoss, even as a brand, you can not go wrong \u2013 and we have proof that backs this up. But,\u00a0customizing the text messages and offering a personalized offer based on the whole brand identity can give even better results<\/strong>\u00a0and grow the brand following even further.<\/p>\n

For example \u2013 even though you can offer your followers a discount with abandoned cart text messages and free delivery with Win-Back text messages \u2013 why not offer them a discount on only a specific category of products that you know everybody is currently interested in? Even more \u2013\u00a0not only do you give them exactly what they want and give them a more explicit explanation,<\/strong>\u00a0but you also\u00a0get rid of the products in your stock<\/strong>\u00a0that you have the most of. It is a win-win situation!<\/p>\n

\"\"<\/p>\n

Although this might be a bit more advanced example, a simple one would be to offer your customers\/recipients of the messages\u00a0free delivery<\/strong>. Although it sounds too easy, this is a\u00a0huge reason for cart abandonment<\/strong>. Offering your followers free delivery via text messages is a way of communicating with them \u201cWe only want you to support our brand, not the companies that do shipping for us.\u201d This way, you\u00a0gain additional trust from your customers<\/strong>\u00a0that you want the best for them.<\/p>\n

Still, there are numerous other options to offer to your customers with all of the text messages we support, as you can\u00a0integrate custom coupon codes<\/strong>\u00a0into the text messages. This means that you have limitless possibilities. Whatever you think of you can offer, it will be automatically applied to the recipient\u2019s cart. For example \u2013\u00a0you can offer a gift if they complete an order<\/strong>. Or, you can offer a buy one get one free option. Again,\u00a0with the support of custom coupon codes, the possibilities are endless.<\/strong><\/p>\n

Test what works for you<\/h2>\n

At CartBoss, we have shared numerous articles about\u00a0best practices for different types of text messages.<\/strong>\u00a0But with brands, it is vital to test out as many options as possible to see what brings the best results and customer engagement.<\/p>\n

This is due to the fact that\u00a0brands and their followers\/customers have a specific relationship and their customers<\/strong>\u00a0expect them to communicate with them in the same way across every communication\/marketing channel. This does not mean that the pre-prepared text messages will not generate great results \u2013 and we have proven this with various brands that use our solution but have only the default text messages activated.<\/p>\n

\"\"<\/p>\n

To optimize the results the solution brings, we do recommend that\u00a0brands prepare their own messages<\/strong>\u00a0and offer to communicate with the recipients in the same way they do everywhere else.<\/p>\n

The best way to find the perfect combination of the text in the message and sent offer is to send out various text messages (for every type of text message we support) and see which one converts the best. One of the most simple examples would be:\u00a0if you send out two abandoned cart text messages, one offering a 10% discount and the other one offering free shipping, and the one that offers free shipping has significantly better results than that is the one to use<\/strong>\u00a0and offer in other messages. It is as simple as that. Of course, it is important to compare the results of various offers and calculate which one brings the most profit to your company.<\/p>\n","protected":false},"excerpt":{"rendered":"

There are different E-commerce businesses that use CartBoss to optimize their marketing results.\u00a0From small businesses to large brands, every site benefits from our solution. But…<\/p>\n","protected":false},"author":4,"featured_media":1785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth"],"yoast_head":"\nUsing CartBoss as a brand - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/using-cartboss-as-a-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using CartBoss as a brand - CartBoss\" \/>\n<meta property=\"og:description\" content=\"There are different E-commerce businesses that use CartBoss to optimize their marketing results.\u00a0From small businesses to large brands, every site benefits from our solution. 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. Whether you're an eCommerce veteran or just starting out, Tadej's insights are sure to help you take your online store to the next level.","url":"https:\/\/www.cartboss.io\/blog\/author\/tadej\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/comments?post=1783"}],"version-history":[{"count":2,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1783\/revisions"}],"predecessor-version":[{"id":1790,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1783\/revisions\/1790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media\/1785"}],"wp:attachment":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media?parent=1783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/categories?post=1783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/tags?post=1783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}