{"id":1868,"date":"2024-11-19T07:25:41","date_gmt":"2024-11-19T07:25:41","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1868"},"modified":"2024-11-19T07:25:47","modified_gmt":"2024-11-19T07:25:47","slug":"interesting-text-message-statistics-for-ecommerce","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/interesting-text-message-statistics-for-ecommerce\/","title":{"rendered":"Interesting text message statistics for Ecommerce"},"content":{"rendered":"

Text messages offer a new marketing channel that has been growing in popularity in the past years and delivers results that are superior to any current technology on the market. The\u00a0volume of text messages has grown by 40% in 2021\u00a0<\/b>and\u00a0online retailers have increased their budget<\/b>\u00a0for this marketing channel\u00a0by more than 65%<\/b>.<\/p>\n

With text messages, 96% of marketers said it helped them grow revenue<\/b>. Still, they are not that widely used by eCommerce businesses as the integration in online shops and marketing campaigns can be daunting. Successfully implementing text messages as a marketing channel requires development work on the websites, copywriting and a lot of A\/B testing to optimize costs.<\/p>\n

 <\/p>\n

\"\"This is why\u00a0more than 61% of eCommerce businesses still do not use text messaging\u00a0<\/b>as their marketing channel. That is why\u00a0CartBoss<\/a>\u00a0is growing in popularity as one of the\u00a0go-to text messaging solutions for eCommerce businesses<\/a>. It offers a Plug & Play solution, with everything already pre-prepared, automatic language detection, special offers built in the links, and much more!<\/p>\n

Did you know: The first text message sent was \u201cMerry Christmas\u201d.<\/i><\/p><\/blockquote>\n

An important aspect of text messages is if the customers like receiving them. Based on surveys, more than\u00a054% of customers would like to get notifications via text messages\u00a0<\/b>and\u00a070% of them claim it is a great way to attract attention<\/b>. With that in mind, text messages are a marketing channel that is just waiting to be taken advantage of.<\/p>\n

Using text messages to recover abandoned carts is whole other gameplay \u2013 it offers insane results that no other solution out there offers! Check our article on the\u00a0Abandoned cart text message statistics<\/a>.<\/p>\n

The advantages of text messages<\/h2>\n

One of the main advantages that text messages offer is the fact that\u00a093% of text messages are read in the first 3 minutes of receiving them<\/b>. This means that the use of them for remarketing is immense. Targeting a recipient almost at the exact time is an advantage no marketing channel can offer! Thus one can get in contact with a customer who has abandoned their cart within minutes when they are still considering completing a purchase. Offering them a discount in that time span can greatly increase the chances of them completing their order.<\/p>\n

\"\"<\/p>\n

There is also a simple solution to integrate text messages into your online store. The solution is called\u00a0CartBoss \u2013 A simple website text messaging integration<\/a>. Currently, it supports\u00a0WooCommerce<\/a>\u00a0and Shopify and offers a PHP SDK for all the custom online shops out three.<\/p>\n

Did you know: The average response time for email is 90 minutes while the average response time for a message is 90 seconds.<\/i><\/p><\/blockquote>\n

Another interesting fact is that\u00a099% of text messages are read<\/b>! We check our mobile devices over 250 times a day and we never miss a notification we get. Not only that, but\u00a089% of people check their phones within 30 minutes of waking up<\/b>. And even less tech-savvy are keen on using and reading text messaging on a daily basis, which makes text messages a go-to marketing channel that covers all age groups.<\/p>\n

Because text messages are short they are easily read and the special offers sent can not be missed. Thus,\u00a0the click-through rate for text messages, on average, is 37%<\/b>. Not only that, text messages have\u00a0six times the engagement of email<\/b>!<\/p>\n

Get a more insightful look at the abandoned cart text message statistics here:\u00a0Abandoned cart text message statistics<\/a>.<\/p>\n

The use of text messages in Ecommerce<\/h2>\n

The top three industries where customers say they are more likely to opt into text messages are the\u00a0e-commerce\/retail industry (46%)<\/b>, healthcare and health-related fields (43%), and banking\/financial institutions (41%).<\/p>\n

\"\"<\/p>\n

In fact, consumers preferred text messages over any other channel for receiving brand updates.\u00a0More than 48% of them preferred text messages<\/b>, 20% preferred Emails or App notifications and only 8% would prefer direct mail.<\/p>\n

Did you know: Average sale losses globally due to products out of stock is 4%. With \u201cback in stock\u201d notifications you can drive over 50% of customers back to your store!<\/i><\/p><\/blockquote>\n

Online shops use text messages to\u00a0recover abandoned carts<\/b>,\u00a0offer post-purchase offers<\/b>, send\u00a0notifications\u00a0<\/b>to their customers,\u00a0special offers<\/b>,.. Everything that has so far been done with emails can be done with text messages.\u00a0CartBoss<\/a>\u00a0offers exactly that and it works out of the box and on autopilot!<\/p>\n

Just like with emails, sending coupon codes via text messages is a popular brand strategy. Based on the statistics,\u00a0coupon codes delivered via text messages are 10 times as likely to be redeemed<\/b>\u00a0than by any other marketing channel. And, if you want to grow your subscriber base, the best time is to do it in the holiday season as it grows by more than 41% at that time!<\/p>\n

\"\"<\/p>\n

Using\u00a0text messages to recover abandoned carts<\/a>\u00a0is one of the best ways to do it due to the fact that text messages are delivered at exactly the set time and the open rate within the first minutes of receiving them is so big. This is also the main focus of\u00a0CartBoss<\/a>.<\/p>\n

Automating cart recovery with text messages brings a big advantage compared to emails, as the recipients get offers minutes after they have abandoned their cart.<\/p>\n

The average click-through rate for abandoned cart text messages is between 25% and 45%<\/b>. It varies depending on the country and the products being sold in the shop, but in some cases, we have seen click-through rates even as high as 70%!<\/p>\n

The offer sent in the message does play a significant role. Finding the reason why users leave the checkout process and offering them a special offer via a text message that counters that reason is the main pinpoint. For example, if visitors abandon the checkout process due to high shipping costs, a good way to get them to complete the order would be to offer them free shipping. This is why having the option to easily test various special offers sent via text messages is so important.<\/p>\n

Are text messages popular with your customers?<\/h2>\n

Because text messages are more personal than emails, there has always been the question if they might be too intrusive and that the recipients will not like getting them. But the fact is that customers of online shops like getting them and that\u00a085%<\/b>\u00a0of them actually\u00a0prefer them over emails or phone calls<\/b>. Not only that, but\u00a075% of clients want to receive offers via SMS!<\/b><\/p>\n

\"\"<\/p>\n

In addition, more than\u00a050% of customers are happy to opt into text messaging loyalty programs<\/b>. That is mainly because emails are often missed compared to text messages and customers who subscribe to receiving special offers\/promotions from stores do want to receive them and get notified.<\/p>\n

Did you know: 97% of companies found they communicated with consumers more efficiently with text messaging.<\/i><\/p><\/blockquote>\n

Based on survey results, customers like getting text messages from companies and more often than not it grows brand awareness, loyalty and trust to the store. And, because every text message has a simple opt-out link automatically embedded, unsubscribing from receiving them is a simple process.<\/p>\n","protected":false},"excerpt":{"rendered":"

Text messages offer a new marketing channel that has been growing in popularity in the past years and delivers results that are superior to any…<\/p>\n","protected":false},"author":4,"featured_media":1870,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-text-messaging-statistics"],"yoast_head":"\nInteresting text message statistics for Ecommerce - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/interesting-text-message-statistics-for-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interesting text message statistics for Ecommerce - 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. Whether you're an eCommerce veteran or just starting out, Tadej's insights are sure to help you take your online store to the next level.","url":"https:\/\/www.cartboss.io\/blog\/author\/tadej\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/comments?post=1868"}],"version-history":[{"count":2,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1868\/revisions"}],"predecessor-version":[{"id":1872,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1868\/revisions\/1872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media\/1870"}],"wp:attachment":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media?parent=1868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/categories?post=1868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/tags?post=1868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}