{"id":1874,"date":"2024-11-19T07:31:14","date_gmt":"2024-11-19T07:31:14","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1874"},"modified":"2024-11-19T07:31:14","modified_gmt":"2024-11-19T07:31:14","slug":"how-abandoned-cart-recovery-text-messages-can-be-used-to-optimize-your-checkout-experience","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/how-abandoned-cart-recovery-text-messages-can-be-used-to-optimize-your-checkout-experience\/","title":{"rendered":"How abandoned cart recovery text messages can be used to optimize your checkout experience"},"content":{"rendered":"

Have a large number of cart abandonments and don\u2019t know why this is happening? Although there are\u00a0solutions to recover abandoned carts<\/a>,\u00a0there is a way that we at CartBoss figured out to optimize your checkout<\/strong>\u00a0experience to\u00a0lower the percentage of abandoned carts<\/a>\u00a0and save money on solutions for recovering abandoned carts!<\/p>\n

There are various\u00a0solutions available to check the user behavior<\/strong>\u00a0on numerous subpages of the store (in this specific case, the checkout page) like Hotjar. These solutions are highly beneficial for any Ecommerce business and give great\u00a0insight into user behavior<\/strong>. With solutions like Hotjar, you can see how the website visitors behave on the website, what they click on, how low on the website they scrolled,\u2026 These types of tools are a must-have for any successful online store.<\/p>\n

\"\"<\/p>\n

At CartBoss, we are constantly doing various research and collaborating with large E-commerce companies<\/strong>\u00a0to optimize our\u00a0solution for recovering abandoned carts with text messages<\/a>. One thing that stood out to us was that even though we had a large statistical pool of users on the checkout page that abandoned the site, they abandoned it on different parts of the site, and\u00a0mostly a lot of their personal information\/checkout form already completed<\/strong>.<\/p>\n

According to research,\u00a070% of online visitors abandon the checkout page after filling out most of the billing information<\/strong>. Only after that do they leave the site. This statistic was also confirmed by a few E-commerce companies that we collaborate with.<\/p>\n

\"\"<\/p>\n

There must be a reason why this happens. Hence, we focused on this specific fact and tried to find a reason for it and a good solution \u2013 not only by\u00a0sending text messages to recover those abandoned carts<\/strong>\u00a0but to optimize the marketing costs as best as possible.<\/p>\n

Reasons why people abandon your checkout<\/h2>\n

We have already written several different articles on\u00a0why users abandon their carts<\/strong><\/a>. Still, in this one, we focus on those who have already entered all their information in the billing form.<\/p>\n

\"\"

Miniature shopping cart with grocery products on a long POS terminal receipt, expensive shopping concept<\/p><\/div>\n

Based on our research, these\u00a0visitors scroll through the complete checkout page<\/strong>. They usually scroll to the bottom of the pace and go back to the top and do this action a few times. These customers\u00a0are not distracted by other outside reasons<\/strong>\u00a0but are considering if they are prepared to complete their order based on the information given on the checkout page. And there are only two things usually that are important:\u00a0the delivery and the payment.<\/strong><\/p>\n

\n
\n

The\u00a0delivery can affect the potential customer if it takes too long<\/strong>\u00a0or if there are any\u00a0additional costs<\/strong>.<\/p>\n

\"\"<\/p>\n

The\u00a0payment methods can affect the potential customer<\/strong>\u00a0if there\u00a0isn\u2019t the right one available<\/strong>\u00a0or if it\u00a0changes the final cost<\/strong>.<\/p>\n

Additionally, there could be other\u00a0hidden costs<\/strong>\u00a0related to the final order like taxes, but none of these E-Commerce sites had that, making this option irrelevant.<\/p>\n

So, how to test optimizing the checkout process with text messages?<\/p>\n

Testing checkout conversions with text messages<\/h2>\n

There were only two reasons besides a random distraction from the outside world; the solution was to send\u00a0different text messages with different offers<\/strong>. One included\u00a0free, fast shipping, the other one free cash on delivery, and the last one a percentage discount<\/strong>.<\/p>\n

This way, we could see the main reason for the visitors to abandon their checkout process or, better yet, see what made them convert after\u00a0receiving the abandoned cart text message<\/strong><\/a>.<\/p>\n

The testing was done on more than 50 different online shops, and the point was not to find the ultimate answer as they all had different prices, dates and options for shipping dates and payment methods. The goal of this test was to see if we could find the reason for high abandoned cart rates via CartBoss text messages and fix them.<\/strong><\/p>\n

The tests were done in a time span of one month, sending only\u00a0two text messages \u2013 offering free shipping and offering free cash on delivery<\/strong>. Based on the results, the companies implemented the changes on their sites. Some offered a lower price for the delivery, and others changed the price for the cash-on-delivery payment option.<\/p>\n

\"\"<\/p>\n

After that, these companies activated only the text messages to first send just a gentle reminder that the visitors who abandoned their carts received a gentle reminder about their abandoned cart and then that the stock is running out and that they should complete their order.<\/p>\n

But in this specific research, we did not focus on the results of the sent text messages. We wanted to know if,\u00a0based on the previous results regarding the price of delivery and price of payment methods, you can decrease the abandoned cart percentage.<\/strong><\/p>\n

After one month of gathering information on the checkout pages with the changed offers, the results were gathered to see if there was any change in the conversion rate.<\/p>\n

The percentage of abandoned carts dropped on average by around 8%<\/strong>, which was significant for all of the companies in this research. This meant that\u00a0they found a simple solution to increase their initial marketing spend and not have to use solutions for recovering abandoned carts<\/strong>. Furthermore, they now had a simple solution to start testing additional ways to\u00a0optimize their checkout conversion rate<\/strong><\/a>\u00a0without the need to make any changes to their websites.<\/p>\n

Increasing your conversions<\/h2>\n

Lowering marketing costs is becoming more and more important as the results from marketing campaigns are always lowering \u2013 the reach of ads is getting worse, and there is more and more competition<\/strong>. Optimizing marketing costs is crucial to get the edge over your competitors and grow as a company. The best way to optimize marketing costs is to convert as many first-time online visitors as possible without using remarketing tactics.<\/p>\n

\"\"<\/p>\n

Realizing this is why these companies decided to collaborate with us and be part of this research. Using solutions for recovering abandoned carts is a crucial part of any E-Commerce business<\/strong>\u00a0but preventing them in the first place is even better.<\/p>\n

That being said,\u00a0CartBoss offers you one of the best ways to start testing and finding out the reasons why your visitors abandon their carts<\/strong>. And, with all the options CartBoss has available, after optimizing your checkout,\u00a0CartBoss will continue recovering the visitors that still abandon your checkout!<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Have a large number of cart abandonments and don\u2019t know why this is happening? Although there are\u00a0solutions to recover abandoned carts,\u00a0there is a way that…<\/p>\n","protected":false},"author":4,"featured_media":1876,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,25],"tags":[],"class_list":["post-1874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abandoned-carts","category-marketing-optimization"],"yoast_head":"\nHow abandoned cart recovery text messages can be used to optimize your checkout experience - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/how-abandoned-cart-recovery-text-messages-can-be-used-to-optimize-your-checkout-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How abandoned cart recovery text messages can be used to optimize your checkout experience - CartBoss\" \/>\n<meta property=\"og:description\" content=\"Have a large number of cart abandonments and don\u2019t know why this is happening? 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. Whether you're an eCommerce veteran or just starting out, Tadej's insights are sure to help you take your online store to the next level.","url":"https:\/\/www.cartboss.io\/blog\/author\/tadej\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/comments?post=1874"}],"version-history":[{"count":3,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1874\/revisions"}],"predecessor-version":[{"id":1883,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1874\/revisions\/1883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media\/1876"}],"wp:attachment":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media?parent=1874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/categories?post=1874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/tags?post=1874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}