{"id":1885,"date":"2024-11-19T07:42:08","date_gmt":"2024-11-19T07:42:08","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1885"},"modified":"2024-11-19T07:42:08","modified_gmt":"2024-11-19T07:42:08","slug":"using-text-messages-on-more-specific-online-stores","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/using-text-messages-on-more-specific-online-stores\/","title":{"rendered":"Using text messages on more specific online stores"},"content":{"rendered":"

We have talked about alternative ways of using\u00a0CartBoss<\/a>\u00a0<\/strong>for\u00a0sending text messages<\/a>. Still, in this article, we will focus on\u00a0online shops<\/strong>\u00a0that perhaps\u00a0do not immediately see the benefits of using text messages<\/strong>\u00a0as their marketing channel.<\/p>\n

Some of those may include shops that sell\u00a0luxury, high-priced\u00a0<\/strong>or\u00a0personal products.<\/strong><\/p>\n

\"\"<\/p>\n

No matter the products you sell online, you will benefit from the\u00a0results and customer satisfaction of text messages<\/a>.<\/p>\n

Luxury products<\/h2>\n

On these websites, where luxury products are sold,\u00a0sending abandoned cart recovery text messages<\/strong><\/a>\u00a0with a discount offer is\u00a0a big no-no<\/strong>.<\/p>\n

\"\"<\/p>\n

An abandoned cart order would be helpful in some cases to send them a text message with a\u00a0customer satisfaction survey<\/strong>\u00a0or a message with\u00a0additional information about the product,<\/strong>\u00a0or even just\u00a0contact information<\/strong>.<\/p>\n

Depends on what you sell and who you sell it to!<\/p>\n

Post-purchase text messages<\/a>\u00a0on sites with luxury products\u00a0never up-sell a product<\/strong>. The only kind of text messages they send are\u00a0order confirmation<\/strong>\u00a0and\u00a0delivery information text messages<\/strong>. Just to keep them informed that their order is on its way.<\/p>\n

High-priced products<\/h2>\n

At first glance, this kind of online shop sounds like a luxury online shop, but this is not the case.\u00a0Construction equipment, cart parts stores, furniture shops<\/strong>, and so on are the ones in mind in this case. Prices of these products are high yet not related to the word luxury.<\/p>\n

\"\"<\/p>\n

A lot of people have started\u00a0ordering furniture online<\/strong>\u00a0due to convenience.<\/p>\n

The text messages in these cases can be used for\u00a0cart abandonment<\/strong><\/a>\u00a0and\u00a0post-purchase offers<\/strong><\/a>. Whether you are selling to the end consumer, these messages must be\u00a0correctly tailored to the specific niche of customers<\/strong>.<\/p>\n

Sometimes sending a link to the product catalogs might not always be the best idea if you are selling to the end consumer. Or not. You never know. The primary importance is\u00a0testing out different text messages<\/strong>\u00a0to find the perfect one for your brand.<\/p>\n

Not to forget the\u00a0post-purchase text messages<\/strong>\u00a0for this kind of site. Any kind of additional information is great for the reassurance of the customer<\/strong>.\u00a0Up-selling a product post-purchase<\/a>\u00a0might not be the best idea in this case since the previously paid order might have been quite a lot.<\/p>\n

\"\"<\/p>\n

Therefore you might rather stick to sharing\u00a0order information<\/strong>,\u00a0delivery information<\/strong>, and the last text message\u00a0on the day of the delivery<\/strong>.<\/p>\n

In addition, to grow the brand\u2019s name and customer satisfaction, you might want to consider also\u00a0sending a text message after the delivery<\/strong><\/a>. You can show appreciation for being a customer and ask them if they would like to send you a\u00a0review or answer a few questions<\/strong>\u00a0in the online survey.<\/p>\n

Online tickets<\/h2>\n

Tickets<\/strong>\u00a0either for live or virtual events, the customers need to\u00a0buy them online<\/strong>. And as with all other online shops,\u00a0customers also abandon their shopping carts<\/strong>.<\/p>\n

Sending abandoned cart text messages<\/a>\u00a0can have a big\u00a0impact on the number of sales<\/strong>. Either send a discount or just\u00a0send a reminder that the number of tickets is limited<\/strong>.<\/p>\n

\"\"<\/p>\n

This can be done in several-day spans, always telling that there are lower and lower available tickets.<\/p>\n

And if you sell all the tickets on the site, just stop sending the messages, and even the ones in the queue will be stopped!<\/p>\n

Post-purchase offers?<\/strong>\u00a0Offer an\u00a0additional ticket for a friend<\/strong>\u00a0for a small discount. Simple \u2013 and works out of the box with\u00a0CartBoss<\/a>.<\/p>\n

Online classes<\/h2>\n

Using\u00a0abandoned cart text messages<\/strong>\u00a0and\u00a0offering discounts<\/strong>\u00a0is a\u00a0no-brainer<\/strong>\u00a0in this situation. That is why we will not put much emphasis on this specific example.<\/p>\n

But, there is one more thing where text messages are extremely useful and have benefited quite a few of our users. That is, to\u00a0use Post-Purchase text messages to let the customer know that today there is a new PDF file available for him<\/strong>\u00a0\u2013 or a new video. Something. To\u00a0keep them engaged<\/strong>\u00a0in the course. To have a good experience and share the experience with other people.<\/p>\n

\"\"<\/p>\n

Within\u00a0CartBoss<\/a>, you can set\u00a0as many text messages as possible<\/strong>\u00a0and define a time delay from when the \u201cevent\u201d happened. For example: If somebody completes an order and buys it at 12:00, the delay is calculated from that time.<\/p>\n

If you want to send a Post-Purchase text message after one day, just\u00a0set the 1-day delay<\/strong>. And\u00a0you can do this for any number of text messages<\/strong>.<\/p>\n

This way, you can keep the engagement of your online students as high as possible.<\/p>\n

Personal products<\/h2>\n

There is a multitude of products that fit into this category \u2013 from\u00a0medicine<\/strong>, and\u00a0hygiene<\/strong>, to even more personal products. Visitors and customers like their\u00a0privacy<\/strong>\u00a0and\u00a0do not want to have random notifications on their phones all of a sudden<\/strong>.<\/p>\n

Privacy here is key<\/strong>, so most online shops with a demographics of online visitors like this do not send text messages, only an occasional email.<\/p>\n

\"\"<\/p>\n

But we at\u00a0CartBoss<\/a>\u00a0have a solution for this. You can set the\u00a0Custom Sender ID<\/strong><\/a>\u00a0and the link in the message to whatever you want. Hide the main reason and just\u00a0give the recipients a hint about what this is about<\/strong>\u00a0as a\u00a0secret between you and your customers<\/strong>.<\/p>\n

This way,\u00a0nobody that accidentally checks the phone will know what the message is intended for<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

We have talked about alternative ways of using\u00a0CartBoss\u00a0for\u00a0sending text messages. Still, in this article, we will focus on\u00a0online shops\u00a0that perhaps\u00a0do not immediately see the benefits…<\/p>\n","protected":false},"author":4,"featured_media":1887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-1885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-announcements"],"yoast_head":"\nUsing text messages on more specific online stores - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/using-text-messages-on-more-specific-online-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using text messages on more specific online stores - CartBoss\" \/>\n<meta property=\"og:description\" content=\"We have talked about alternative ways of using\u00a0CartBoss\u00a0for\u00a0sending text messages. 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. Whether you're an eCommerce veteran or just starting out, Tadej's insights are sure to help you take your online store to the next level.","url":"https:\/\/www.cartboss.io\/blog\/author\/tadej\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/comments?post=1885"}],"version-history":[{"count":2,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1885\/revisions"}],"predecessor-version":[{"id":1895,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1885\/revisions\/1895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media\/1887"}],"wp:attachment":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media?parent=1885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/categories?post=1885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/tags?post=1885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}