{"id":1897,"date":"2024-11-19T07:49:31","date_gmt":"2024-11-19T07:49:31","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1897"},"modified":"2024-11-19T07:49:31","modified_gmt":"2024-11-19T07:49:31","slug":"3-simple-methods-to-grow-your-average-order-value","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/3-simple-methods-to-grow-your-average-order-value\/","title":{"rendered":"3 simple methods to grow your average order value"},"content":{"rendered":"

Growing an average order value<\/strong>\u00a0is one of the main goals of any e-commerce business. This can be simply done by scaling the prices of the products \u2013 but that is not the way to go about it.<\/p>\n

To have a higher AOV (Average Order Value), one of the\u00a0best ways to do it is by selling more products with one order<\/strong>. Additionally, offering services like gift wrapping for an additional fee can quickly increase your AOV.<\/p>\n

\"\"<\/p>\n

This method is well known, and we will share a few examples in the following chapters of the article.<\/p>\n

What are the three simple ways to grow your average order value?<\/h2>\n

The best way to do it is by making appropriate changes to the website. Adding options to\u00a0upsell a product<\/strong>, offer various\u00a0additional services<\/strong>,\u2026 Anything helps.<\/p>\n

\"\"<\/p>\n

The second way is by offering\u00a0post-purchase offers<\/strong><\/a>\u00a0\u2013 immediately after the purchase has been completed. This can be done in multiple ways, and we will go through the most popular ones.<\/p>\n

The third way is to\u00a0optimize your overall costs<\/strong>\u00a0of selling a product \u2013 which is easier said than done.<\/p>\n

Changes on your website<\/h2>\n

Changes on your website can be done\u00a0quickly just to test<\/strong>\u00a0if some of the suggestions below will help\u00a0increase your cart\u2019s average order value<\/strong>. Some of them are more elaborate than others, but all have been tested and shown incredible results.<\/p>\n

\"\"<\/p>\n

One of the options is to offer to\u00a0buy multiple products for a lower price<\/strong>\u00a0\u2013 a bulk discount, in a way. This upselling method focuses on selling 2 or 3 pieces of the same product \u2013 as long as there is more than one product in the cart.<\/p>\n

An example of this would be something like the below example:<\/p>\n

\"\"<\/p>\n

Upselling like Amazon does is also a good example that can grow your AOV. Upselling products complementary to the one the customer is looking at right now is a perfect way of doing it.<\/p>\n

\"\"<\/p>\n

Buying a flashlight? Do you need extra batteries? As simple as that.<\/strong><\/p>\n

There are also multiple options to\u00a0upsell products at the checkout<\/strong><\/a>. Simply offer a\u00a0surprise gift<\/strong>\u00a0for a minimal price, a\u00a0chocolate bar<\/strong>\u00a0with a high-profit margin, and a\u00a0low price for the end consumer<\/strong>.<\/p>\n

Besides upselling products, you can also\u00a0offer additional services<\/strong>\u00a0that can be priced as a fee. Some of them include\u00a0offering gift wrapping<\/strong>,\u00a0superior shipping<\/strong>,\u00a0advanced warranty<\/strong>, and much more.<\/p>\n

Just like with products, these fees need a\u00a0low price to have customers add them to their order impulsively<\/strong>.<\/p>\n

Post-Purchase offers<\/h2>\n

Offering a\u00a0special offer just after the purchase<\/strong>\u00a0has been completed can have amazing results on the AOV. Customers that once bought on a specific online shop are\u00a040% more likely to buy again<\/strong>.<\/p>\n

Customers develop\u00a0trust in the site<\/strong>,\u00a0quality of the products<\/strong>, and\u00a0reassurance that they will 100% be satisfied<\/strong>\u00a0with what they ordered.<\/p>\n

\"\"<\/p>\n

A typical thank-you screen after an online purchase lists basic information about the order, order confirmation, and a few more details.<\/p>\n

What if you, instead of that,\u00a0offer a product with a special offer<\/strong>\u00a0\u2013 a 60% discounted product? And that\u00a0product is complementary to the one just bought<\/strong>. The chances of upselling this product are high and sometimes as high as 40%.<\/p>\n

This type of\u00a0upselling that grows your average order value<\/a>\u00a0is done on the website itself. But there are other ways of doing this.<\/p>\n

Offering a post-purchase offer<\/a>\u00a0can be done via text messages or emails. Due to the\u00a0fast open rate of text messages<\/strong>, they are preferred as an upsell method after purchase.\u00a093% of text messages are opened within 3 minutes of receiving them<\/strong><\/a>!<\/p>\n

\"\"<\/p>\n

Whether it be with\u00a0text messages or emails<\/a>\u00a0\u2013 the same idea applies: once somebody completes the order on your site, offering them\u00a0special discounts<\/a>\u00a0via any of these channels brings you amazing results.<\/p>\n

That is because the\u00a0marketing costs<\/strong>\u00a0for\u00a0sending text messages<\/strong>\u00a0or emails is\u00a0far lower than with Facebook or Google ads!<\/strong><\/p>\n

Optimize costs<\/h2>\n

Simple to say, hard to do.\u00a0Optimizing cost<\/a>\u00a0at any part of the complete Ecommerce business chain is great, but doing it effectively is a completely different ballpark.<\/p>\n

Ecommerce companies have various types of expenses, including marketing, delivery, warehouses, and much more.<\/p>\n

\"\"<\/p>\n

These are monthly operating costs, and\u00a0the higher the number of orders, the higher the costs<\/strong>. This means that a minor change in the costs from a specific service provider can\u00a0significantly impact the whole chain of operations<\/strong>.<\/p>\n

This is especially important when the company grows and gets over 1000 orders daily.<\/p>\n

One of the factors is the\u00a0costs of servers, marketing channels, software solutions, and domains<\/strong>,\u2026 And sometimes, it turns out that a lot of the domains are not used, that there are new, better software solutions, and that there is a new server technology that is actually faster and cheaper than the current one.<\/p>\n

\"\"<\/p>\n

All of these\u00a0minor details can profoundly affect the workings of the complete company<\/strong>. Although going through all the services and trying to find cheaper solutions is not really possible, having experts around you who can advise you on the best solutions is one of the best things you can do for your eCommerce business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Growing an average order value\u00a0is one of the main goals of any e-commerce business. This can be simply done by scaling the prices of the…<\/p>\n","protected":false},"author":4,"featured_media":1899,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-optimization"],"yoast_head":"\n3 simple methods to grow your average order value - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/3-simple-methods-to-grow-your-average-order-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 simple methods to grow your average order value - CartBoss\" \/>\n<meta property=\"og:description\" content=\"Growing an average order value\u00a0is one of the main goals of any e-commerce business. 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. Whether you're an eCommerce veteran or just starting out, Tadej's insights are sure to help you take your online store to the next level.","url":"https:\/\/www.cartboss.io\/blog\/author\/tadej\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/comments?post=1897"}],"version-history":[{"count":2,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1897\/revisions"}],"predecessor-version":[{"id":1909,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1897\/revisions\/1909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media\/1899"}],"wp:attachment":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media?parent=1897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/categories?post=1897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/tags?post=1897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}