{"id":1945,"date":"2024-11-20T09:30:09","date_gmt":"2024-11-20T09:30:09","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1945"},"modified":"2024-11-20T09:30:09","modified_gmt":"2024-11-20T09:30:09","slug":"text-messages-vs-emails-which-is-more-effective","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/text-messages-vs-emails-which-is-more-effective\/","title":{"rendered":"Text messages vs Emails \u2013 Which is more effective?"},"content":{"rendered":"
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Ecommerce businesses have been\u00a0using email marketing for years<\/strong>\u00a0and it has come to a point where our\u00a0email inboxes are daily flooded<\/strong>\u00a0with numbers of various special offers from stores where we once bought. In order for emails to stand out, they have emojis in their subjects, just so they get noticed.<\/p>\n<\/div>\n<\/div>\n

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In the past years,\u00a0text messages have become cheaper<\/strong>\u00a0and their use in marketing has slowly started to grow. Although text messages were first used like newsletters, they have now\u00a0started to be used for\u00a0abandoned cart notifications<\/a>,\u00a0post-purchase offers<\/a>, and\u00a0win-back discounts<\/a>.<\/strong><\/p>\n<\/div>\n<\/div>\n

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Text messages vs Email \u2013 the statistics<\/h2>\n

On a global scale,\u00a0emails have an open rate of around 20% and a click-through rate of 2%<\/strong>. Compared to text messages, these numbers are incomparable.\u00a0Text messages have an open rate of 99% and a click-through rate of around 40%!<\/strong><\/p>\n

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Not only that, but\u00a0text messages have an open rate of 93% within just 3 minutes of receiving them<\/strong>.<\/p>\n

These statistics<\/a>\u00a0are the main reason why so many eCommerce companies are shifting to using text messages instead of emails for their marketing campaigns.<\/p>\n

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Did you know: The average response time for email is 90 minutes while the average response time for a message is 90 seconds.<\/p><\/blockquote>\n<\/div>\n<\/div>\n

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One of the main reasons for such success of text messages has to do with the length of them \u2013 as\u00a0they are short, special offers are hard to miss<\/strong>. That is why they have\u00a0six times the engagement rate of emails!<\/strong><\/p>\n<\/div>\n<\/div>\n

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Reasons for the success of text messages<\/h2>\n

As mentioned above, one of the reasons for a high click throught rate is that the text messages are short, so missing a special offer is hard. But what about the open rates? These are also significantly higher than with emails.<\/p>\n<\/div>\n<\/div>\n

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One of the reasons for that is, that\u00a0text messages do not go into the spam or promotions folder<\/strong>. The promotions tab in Gmail actually gets checked by only 45% of people on a daily basis.<\/p>\n

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Email list on a computer laptop screen. Office desk, modern workspace, green wall background. 3d illustration<\/p><\/div>\n

But text messages are there on the main screen of your phone, just waiting for you to see what they say. And while\u00a0phones are checked daily over 250 times<\/strong>, emails are checked only 15 times.<\/p>\n

And when checked, there is usually a large number of emails waiting to be read, while with text messages there might be just a few \u2013 if even that. An interesting comparison regarding the number of emails and text messages is that on a daily basis there are upwards of 293 billion emails sent and only 26 billion text messages.<\/p>\n

There is also one more important aspect of the\u00a0success of text messages<\/strong>\u00a0<\/a>and that is\u00a0their reach of demographics<\/strong>. While not all age groups are versatile with emails and check them on a daily basis (for example elderly), using phones for calling and\u00a0sending text messages<\/strong>\u00a0is something that is\u00a0very normal for people from all age groups<\/strong>. You do not need to be one-bit tech-savvy to know how to check your phone for new messages but with emails, you do need to at least need to check them regularly \u2013 which a lot of people do not see the reason for doing that.<\/p>\n

Do people like receiving text messages<\/h2>\n

Because text messages are more personal than emails, there has always been the question if they might be too intrusive and whether the recipients will not like getting them. But the fact is that customers of online shops like getting them and that\u00a085% of them actually prefer them over emails or phone calls<\/strong>. Not only that, but\u00a075% of clients want to receive offers via SMS!<\/strong><\/p>\n

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Based on additional surveys,\u00a0more than 54% of customers miss the option to get notifications via text messages<\/strong>\u00a0and 70% of them claim it is a great way to attract attention. With that in mind, text messages are a marketing channel that is just waiting to be taken advantage of.<\/p>\n

The top three industries where customers say they are more likely to opt into text messages are the\u00a0e-commerce\/retail industry (46%)<\/strong>,\u00a0healthcare and health-related fields (43%)<\/strong>, and\u00a0banking\/financial institutions (41%).<\/strong><\/p>\n

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Consumers preferred text messages over any other channel for receiving brand updates!<\/p>\n<\/div>\n<\/div>\n

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Did you know: Average sale losses globally due to products out of stock are 4%. With \u201cback in stock\u201d notifications you can drive over 50% of customers back to your store!<\/p><\/blockquote>\n<\/div>\n<\/div>\n

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Completely replacing emails with text messages for marketing purposes of course is not the solution. There are situations where emails are more convenient to use despite the statistics mentioned in this article.<\/p>\n

When to use text messages instead of emails<\/h2>\n

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1. Flash sales and limited time offers<\/h3>\n

Text messages are very personal<\/strong>\u00a0and give recipients an\u00a0additional feeling of urgency<\/strong>. When seeing an email after a few days where it says that there is a limited amount of products left, most people do not bother as they suspect that they are too late.<\/p>\n

But with\u00a0text messages<\/strong>, the\u00a0results are almost instantaneous<\/strong>\u00a0as they get opened almost immediately after receiving them.<\/p>\n<\/div>\n<\/div>\n

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2. New product launches<\/h3>\n

Make your customers\/subscribers feel more in touch with your brand and give them a feeling of belonging \u2013 send them\u00a0special announcements<\/strong>\u00a0that you have just launched a new product.<\/p>\n<\/div>\n<\/div>\n

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3. Recovering abandoned carts<\/h3>\n

Because text messages get\u00a0opened so fast after receiving them<\/strong>, they are extremely\u00a0efficient in recovering abandoned carts<\/strong>. These usually occur due to a random distraction or too high of a price. Sending a text message with a gentle reminder or a discount can\u00a0help you recover more than 10% of abandoned carts!<\/strong><\/p>\n<\/div>\n<\/div>\n

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4. Last chance reminders<\/h3>\n

The\u00a0fear of missing out<\/strong>\u00a0is a sales tactic that works all the time. And with text messages, this is even more effective. Just like with flash sales, so too are the reminders efficient due to the\u00a0personal nature and the immediate response<\/strong>\u00a0they achieve.<\/p>\n<\/div>\n<\/div>\n

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5. Asking for feedback or reviews<\/h3>\n

As mentioned, text messages are\u00a0a lot more personal than emails<\/strong>. Asking for feedback\/review for the bought product or service is a lot more effective and gives not just better results but also reviews due to the feeling of being more personal as a business.<\/p>\n<\/div>\n<\/div>\n

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When to use emails instead of text messages<\/h2>\n

\"\"<\/p>\n

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1. Newsletters<\/h3>\n

Whenever you want to send more information regarding your product line, upcoming offers, or company information, that\u00a0can not be fitted into a few text messages<\/strong>, then sending an email newsletter makes complete sense. Newsletters of this kind are usually sent from\u00a0B2B companies<\/strong>\u00a0or businesses that want to stay as un-invasive as possible.<\/p>\n<\/div>\n<\/div>\n

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2. Promotions that include multiple products<\/h3>\n

Sending a promotion with multiple products within a text message makes no sense as the text will not be well visible \u2013 there will be just\u00a0too much information<\/strong>\u00a0to check. That is why in this case emails are more useful \u2013 in addition, you can show product images, which is always a good thing when there is too much text.<\/p>\n<\/div>\n<\/div>\n

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3. Welcome series<\/h3>\n

When registering for a service or at an online store, there are occasions when businesses send\u00a0welcome emails<\/strong>\u00a0which are used to get the newly registered user\u00a0more acquainted with the service the website offers<\/strong>. As these are texts that are meant to teach recipients they are usually not that short and even contain\u00a0additional images and links<\/strong>. Therefore it is best for the recipients to get this via email to read the content on the computer.<\/p>\n<\/div>\n<\/div>\n

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Should text messages replace emails?<\/h2>\n<\/div>\n<\/div>\n
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Text messages are a new channel of communication that definitely outperform emails<\/strong>, but this does not mean that they should replace emails entirely. Emails do have their advantages and should still be used as a marketing channel. Still, some ways of using emails should be replaced with text messages as they are not effective anymore.<\/strong><\/p>\n<\/div>\n<\/div>\n

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Although it might seem that text messages are hard to implement into a website as a marketing channel, this is far from the truth. There are multiple solutions out there that make it easy to start within minutes.<\/p>\n<\/div>\n<\/div>\n

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One of those solutions is called\u00a0CartBoss<\/strong>, which offers\u00a0simple 5-minute integration into any WooCommerce or Shopify store<\/strong>. To read more about CartBoss, visit their website\u00a0https:\/\/cartboss.io<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ecommerce businesses have been\u00a0using email marketing for years\u00a0and it has come to a point where our\u00a0email inboxes are daily flooded\u00a0with numbers of various special offers…<\/p>\n","protected":false},"author":4,"featured_media":1946,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-1945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-text-messaging-statistics"],"yoast_head":"\nText messages vs Emails \u2013 Which is more effective? - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/text-messages-vs-emails-which-is-more-effective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Text messages vs Emails \u2013 Which is more effective? 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. 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