{"id":1953,"date":"2024-11-20T09:37:31","date_gmt":"2024-11-20T09:37:31","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1953"},"modified":"2024-11-20T09:38:17","modified_gmt":"2024-11-20T09:38:17","slug":"how-to-interact-with-your-website-visitors","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/how-to-interact-with-your-website-visitors\/","title":{"rendered":"How to interact with your website visitors"},"content":{"rendered":"

Offering support to your online visitors is crucial in order to\u00a0increase conversions, grow your brand and show that you are a legitimate site<\/strong>. Visitors can quickly get discouraged or lose interest in finding answers to their questions on your website.<\/p>\n

That is why it is so important to offer support to your visitors so that they can ask immediately, without the need to spend too much time searching on your site for answers \u2013 and perhaps not even finding them. In addition, when they get in touch with your support, you have a direct way of contacting them and have\u00a0a better chance of selling<\/strong>\u00a0them your service or product and\u00a0even upselling them additional services<\/strong>.<\/p>\n

Emails<\/h2>\n

Emails are a\u00a0go-to channel for communicating daily with customers, business partners, leads, and everybody else<\/strong>. They are simple to use, understood by everybody, and offer an instant way to get in touch with website owners. This is either done via a contact form or by directly sending an\u00a0email to the support<\/strong>, found on the website. Emails are also used for sending campaign notifications \u2013\u00a0mass emails<\/strong>\u00a0sent to every subscriber and customer they have in order to notify them about their special offers, promotions, or company news.<\/p>\n

\"\"<\/p>\n

The downside of email is that on average\u00a0they are checked 15 times a day<\/strong>\u00a0and are not that successful when sending mass notifications. These types of emails, campaign emails, usually have an\u00a0open rate of 20%<\/strong>\u00a0and a\u00a0click-through rate of 3-4%<\/strong>.<\/p>\n

They also tend to go into the\u00a0promotions or SPAM folder<\/strong>\u00a0making them ineffective for communicating and keeping in touch with your customers.<\/p>\n

Push notifications<\/h2>\n

Push notifications are a technology that is mainly used with\u00a0news sites<\/strong>\u00a0where visitors can subscribe to get notified via their browser about new posts on the site. This is a\u00a0one-way communication channel<\/strong>, where visitors opt-in to get notifications, and websites just send a notification that there is a new article that can be read on their site. Clicking on the notification\u00a0redirects visitors directly to the link<\/strong>\u00a0in the push notification.<\/p>\n

\"\"<\/p>\n

Of course, one does not need to be limited to news sites as some brands also use them to send notifications to their customers or followers about new offers. This can be effective if the site has\u00a0strong brand recognition<\/strong>.<\/p>\n

The downside of push notifications is that the recipients need to be logged in to the browsers from which they have subscribed to receive them. Still, they can be an\u00a0effective solution to keep your subscribers up to date<\/strong>\u00a0with new information that is on your website.<\/p>\n

Online chat<\/h2>\n

Having an option to instantly write to support directly on the site and getting an immediate answer is a great way to offer support to your visitors. Getting an\u00a0instant answer to your visitors<\/strong>\u00a0is a great way to increase conversions as sometimes your customers just do not know how to find a specific answer or even complete a purchase \u2013 and\u00a0live support can do that for them.<\/strong><\/p>\n

\"\"<\/p>\n

There is a downside to online chat support as you need somebody to be there, ready and available to answer various questions that are given to them. In addition,\u00a0the support staff must have the answers quickly<\/strong>\u00a0prepared so that the visitors do not lose focus on what they are there for. The\u00a0quality of the language and given answers is vital<\/strong>\u00a0to keep your visitors reassured that the site is legitimate.<\/p>\n

Social media<\/h2>\n

Social media like\u00a0Facebook, Instagram, LinkedIn, and TikTok<\/strong>\u00a0are some of the most powerful ways of keeping in touch with your existing customers and getting new ones. Depending on the brand, one can share various information on each platform \u2013 from\u00a0news and blog posts, company pictures, new products, and special offers<\/strong>\u00a0\u2013 you name it.<\/p>\n

\"\"<\/p>\n

People spend a lot of time on social media and like\u00a0seeing what new is going on<\/strong>\u00a0with their favorite brands. In case a company has several social media accounts it is typical that they post the same information on all platforms, so they only need to spend time making one. But it is important that they\u00a0post regularly<\/strong>\u00a0as social platforms do offer better exposure to profiles that post on a regular basis.<\/p>\n

Having various social media accounts\u00a0grows brand recognition and gives more trust to the customers<\/strong>\u00a0that the company\/brand is a well-established brand. In addition, all\u00a0social media platforms offer communication between the visitors and them<\/strong>, so customers can get in direct contact with you.<\/p>\n

Support forums<\/h2>\n

Support forums are one of the least used ways to interact with your online visitors. In most cases, it is used by\u00a0eCommerce companies that offer software<\/strong>\u00a0to their customers as other sites usually do not need additional support to their customers after the purchase has been made.<\/p>\n

The benefit of using support forums is that\u00a0other people can see the questions<\/strong>\u00a0already posted and answered so that they do not need to write their own ones. In addition,\u00a0other people can join in on the conversation<\/strong>, making it a more interactive way of communication.<\/p>\n

With support forums, there is\u00a0no need to have support staff that is immediately available<\/strong>\u00a0as it is enough that the answers are given in a normal time manner \u2013 which depends on the number of questions and the activity of the whole forum by all the members.<\/p>\n

Text messages<\/h2>\n

Using text messages in order to communicate with your shop visitors offers\u00a0one of the best and most direct ways of communication<\/strong>. Although it is mostly used as a one-way communication channel for\u00a0sending notifications<\/strong>\u00a0\u2013 mostly sending\u00a0abandoned cart notifications and special offers<\/a>,\u00a0post-purchase offers<\/a>, and notifications about upcoming emails, the\u00a0results of text messages are the best from the complete list<\/strong><\/a>.<\/p>\n

\"\"<\/p>\n

Text messages have an\u00a0open rate of 99%<\/strong>\u00a0and a\u00a0click-through rate of 37%+<\/strong>, making them\u00a0the best communication and marketing channel out there<\/strong>. Using text messages to interact with your website visitors offers instant results as\u00a0more than 93% of text messages are opened in less than 3 minutes<\/strong>\u00a0after receiving them.<\/p>\n

Want to read more about the statistics about text messages? Read our article\u00a0Abandoned cart text message statistics<\/a>.<\/p>\n

The main problem with text messages has so far been the problem with integration in the websites, but\u00a0CartBoss<\/a>\u00a0has solved the issue by making the whole process, from registration to sending the first messages, fast and seamless, making it\u00a0possible to start communicating with your customers within 5 minutes.<\/strong><\/p>\n

What solutions to activate on a site<\/h2>\n

Having an\u00a0omnichannel presence<\/strong>\u00a0is the best solution for any company so that you never lose any customer\/visitor, no matter their communication preferences.<\/p>\n

Each website has its own type of visitors and sometimes it can be difficult to support every communication and marketing channel available. It is best to choose the ones that best fit your visitor\u2019s profile and\u00a0be as active as possible<\/strong>\u00a0on those ones.<\/p>\n","protected":false},"excerpt":{"rendered":"

Offering support to your online visitors is crucial in order to\u00a0increase conversions, grow your brand and show that you are a legitimate site. Visitors can…<\/p>\n","protected":false},"author":4,"featured_media":1955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-optimization"],"yoast_head":"\nHow to interact with your website visitors - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/how-to-interact-with-your-website-visitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to interact with your website visitors - CartBoss\" \/>\n<meta property=\"og:description\" content=\"Offering support to your online visitors is crucial in order to\u00a0increase conversions, grow your brand and show that you are a legitimate site. 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. Whether you're an eCommerce veteran or just starting out, Tadej's insights are sure to help you take your online store to the next level.","url":"https:\/\/www.cartboss.io\/blog\/author\/tadej\/"}]}},"menu_order":0,"_links":{"self":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/comments?post=1953"}],"version-history":[{"count":3,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1953\/revisions"}],"predecessor-version":[{"id":1961,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/posts\/1953\/revisions\/1961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media\/1955"}],"wp:attachment":[{"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/media?parent=1953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/categories?post=1953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cartboss.io\/blog\/wp-json\/wp\/v2\/tags?post=1953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}