{"id":1996,"date":"2022-11-21T09:14:12","date_gmt":"2022-11-21T09:14:12","guid":{"rendered":"https:\/\/www.cartboss.io\/blog\/?p=1996"},"modified":"2024-11-21T09:19:43","modified_gmt":"2024-11-21T09:19:43","slug":"scale-your-store-with-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.cartboss.io\/blog\/scale-your-store-with-sms-marketing\/","title":{"rendered":"Scale Your Store with SMS Marketing"},"content":{"rendered":"

Wondering how to grow your store\u2019s revenue? Want to do so without more investments into influencer posts, new creatives and risky ad spend?
\nThis article is right what you need.<\/strong><\/p>\n

Paid ads on social media are great and they work fabulously until one day everything comes to a stop<\/strong> (iOS update, costly Q4 advertising, FB locking your account for 14 days, \u2026). It\u2019s frustrating and sometimes it feels like the market is rigged against you if you\u2019re not buying media from a multi-billion dollar conglomerate.<\/p>\n

\"\"<\/p>\n

Email marketing is awesome too until your deliverability goes way down. And I\u2019m not just talking about promotional tabs \u2013 I mean big e-mail service providers putting you on a shared IP with other businesses (many of them spammers) while the big spenders having their own dedicated IP with much better email deliverability.<\/p>\n

Relying just on paid ads & email marketing was great while it lasted, many fortunes were made but the reality is that marketing costs will only be going up<\/p>\n

Worry not though, by the end of this article you will know how to grow your revenue by optimizing existing traffic!<\/p><\/blockquote>\n

You\u2019ll learn how to\u00a0recover abandoned carts\u00a0<\/strong>more effectively,\u00a0win back lost customers,<\/strong>\u00a0and\u00a0increase customer\u2019s lifetime value<\/strong>\u00a0with the\u00a0power of automation.<\/strong><\/p>\n

Q:\u00a0Ok, so how do I do this?<\/strong><\/h3>\n

A: Finding opportunities in market inefficiencies and using them to your advantage. Right now the sales channel that is not yet utilized efficiently is SMS (not saturated yet, no tech monopoly banning your business, \u2026)<\/p>\n

Q:\u00a0But how will my business gro<\/strong>w if all I\u2019m doing is optimizing existing traffic?<\/strong><\/h3>\n

A: Not only will your revenue increase but your Marketing Efficiency Ratio aka\u00a0\u201cBlended ROAS\u201d<\/strong>\u00a0will improve<\/strong>\u00a0as well.<\/p>\n

\"\"<\/p>\n

Having a better overall Return on Ad Spend for your existing traffic, allows you to spend more aggressively on new top-of-the-funnel traffic with paid ads which in turn will get you more customers!<\/p>\n

Q:\u00a0But I don\u2019t have the resources! We\u2019re in Q4, I don\u2019t have time or money for a new marketing channel!<\/strong><\/h3>\n

A: That\u2019s why we came up with a\u00a0fully automated solution<\/strong>\u00a0with seamless integration.\u00a0We\u2019ll give you 20\u20ac in free credits to try it out.<\/a><\/p>\n

Why SMS is the marketing tool of 2021?<\/a><\/h2>\n

SMS messages have a significant advantage over traditional channels: direct engagement, high deliverability & fast read-rate.<\/p>\n

Own your audiance<\/strong>
\nAudiences built on platforms are built on borrowed land. With SMS you can message your audiences directly and when it matters.<\/p>\n

100% Deliverability Rate<\/strong>
\nText messages never land in the spam folder or the promotions tab.<\/p>\n

Reach More Demographics<\/strong>
\nWith SMS you reach demographics that are not tech-savvy \u2013 including the elderly.<\/p>\n

Fast Read Rate<\/strong>
\n93% of text messages are opened and read within the first 3 minutes of
\nreceiving them.<\/p>\n

Stores using CartBoss\u2019 SMS platform achieve much better results by leveraging unique features that really lift your store\u2019s conversion rate.<\/p><\/blockquote>\n

With average returns of 25x and zero risk of loss (you\u2019ll get 20\u20ac in free credits) trying out CartBoss seems like a no-brainer, right?<\/p>\n

\"\"<\/p>\n

How much effort to put into SMS?<\/h3>\n

What if I tell you that\u00a0you don\u2019t even need to write a message<\/strong>\u00a0to start making money from text messaging?<\/p>\n

Q:\u00a0But don\u2019t I need to make complicated flows, write fresh daily content, segment my customers into tiny cohorts, and all the other time & money-consuming stuff that experts say?<\/strong><\/h3>\n

A: No, you really don\u2019t. And here\u2019s why \ud83d\udc47<\/p>\n

We live in the age of \u201cgurus\u201d who\u00a0are incentivized to always come up with new stuff so they can sell their course (limited number of seats!) or their highly sought-after marketing services, which just happen to be 50% off at the moment (huh?).<\/p>\n

\"\"<\/p>\n

If you just sign up for their masterclass you\u2019ll get \u201csecret\u201d knowledge on\u00a0 \u201chacking\u201d the algorithm and access to magic flows and list segmentation techniques for email \/ SMS marketing that will save your business.<\/p>\n

In truth, they make money by making things look more complicated than they are.<\/p>\n

Q:\u00a0Ok, I don\u2019t like gurus either, but why should I listen to you?<\/strong><\/h3>\n

A: Before we expand on this, let\u2019s take a look at the Pareto principle:<\/p>\n

\u201cThe Pareto principle states that for many outcomes, roughly 80% of consequences come from 20% of causes. Other names for this principle are the 80\/20 rule, the law of the vital few, or the principle of factor sparsity.\u201d<\/i><\/p>\n

If we look at SMS marketing for eCommerce as the definition of the 80\/20 rule, we can say that\u00a080% of your revenue will come from 20% of the effort you put into it.<\/p>\n

\"\"<\/p>\n

You don\u2019t need insanely complicated flows and you don\u2019t need to lose time coming up with fresh content.\u00a0What matters is having a solid foundation!<\/strong><\/p>\n

A solid foundation, in this case, is\u00a0an understanding<\/strong>\u00a0of the\u00a0sales funnel\u00a0<\/strong>combined with\u00a0good technology.\u00a0<\/strong><\/p>\n

Short and sweet\u00a0<\/b>(understanding of the sales funnel)<\/i><\/h3>\n

The higher the buying intent the more \u201cto the point\u201d the messaging needs to be. No need for out-of-the-box thinking and funny copywriting when the prospect is at the bottom of the sales funnel.<\/p>\n

This works for SMS marketing because the prospect or existing customer knows your brand so\u00a0we only need to re-engage them<\/strong>.<\/p>\n

Personalization & Localization\u00a0<\/b>(good technology)<\/i><\/h3>\n

Promotional text messages usually have 3 jobs:<\/p>\n

    \n
  1. Open SMS:\u00a0<\/b>This is achieved by personalization (if you see your name, there is a big chance you\u2019ll open it) and localization (communicating in a native language is a must).<\/li>\n
  2. Click on URL:\u00a0<\/b>A simple reminder for cart abandonment, a new product launch message or just a good offer work great.<\/li>\n
  3. Convert on Site:<\/b>\u00a0With CartBoss we go further than that!\u00a0Our tech reduces friction<\/strong>\u00a0when the user lands back on your site which gets you\u00a0better conversion rates<\/strong>. How? Read the next paragraph.<\/li>\n<\/ol>\n

    \"\"<\/p>\n

    Getting more out of your traffic with CartBoss<\/h2>\n

    CartBoss is a platform\u00a0where technology meets years of direct-to-consumer e-commerce experience<\/strong>. You won\u2019t need to search for blogs on \u201cSMS Marketing best practices\u201d or anything like that. In fact, you won\u2019t even need to write a single text message. We did all the work and designed CartBoss to run on autopilot.<\/p>\n

    No copywriting work from you is required.<\/strong><\/span><\/p>\n

    CartBoss has an existing library of highly converting messages. You just have to activate the ones you\u2019d like to send.<\/p>\n

    No translation costs<\/strong>
    \nText messages are already translated into 16+ European languages.<\/p>\n

    Advanced user matching<\/strong>
    \nCartBoss matches visitors by country, language & pre-filled fields, so they will get personalized messages in their own language.<\/p>\n

    Embedded Coupons<\/strong>
    \nCoupons are generated automatically and embedded into SMS links so they are auto-applied in the checkout process.<\/p>\n

    Smart auto-fill checkout<\/strong>
    \nTo ensure the checkout process is quick and easy, Cartboss auto-fills customer\u2019s information in the provided fields.<\/p>\n

    \"\"<\/p>\n

    Recover abandoned carts with CartBoss<\/b><\/h3>\n

    Let\u2019s say Mary lands on your site and starts browsing your shop. She\u2019s impressed and decides to make a purchase from you. (hint: CartBoss can move the phone number field to the top so it\u2019s the first field they need to fill out when in the checkout step).<\/p>\n

    She starts filling her information out when something happens. It might have been cold feet and she needs to reconsider or something came up and she had to leave.<\/p>\n

    Or maybe she\u2019s not impressed with the shipping cost and will wait if you\u2019ll get her a better deal (some people are clever like that).<\/p>\n

    \"\"<\/p>\n

    Since she filled out the fields in the checkout you can send her a\u00a0personalized message<\/strong>\u00a0which includes her name, cart value, and if you want you can also send her a discount.<\/p>\n

    The\u00a0message<\/strong>\u00a0will be sent in\u00a0her language<\/strong>, the link will be shortened so you save on character length (you can include UTM tags) and if you gave her\u00a0a discount it will be automatically applied<\/strong>\u00a0when she lands back in the checkout. Once she\u2019s in the checkout step,\u00a0her data will be prefilled<\/strong>\u00a0(as she filled it before) so all she has to do is click \u201cpurchase\u201d.<\/p>\n

    \"\"<\/p>\n

    Let\u2019s sum up the technology CartBoss used for this scenario<\/h3>\n

    Advanced User Matching<\/strong>
    \nCartBoss matches your visitors by country, language & pre-filled fields<\/p>\n

    Personalized and Dynamic content<\/strong>
    \nMessages can include the recipient\u2019s name, their cart content, and the discount value.<\/p>\n

    Pre-written & Translated texts<\/strong>
    \nExisting library of pre-written and highly converting text messages.<\/p>\n

    Shortlinks(UTM tags)<\/strong>
    \nGet detailed information and compare campaign efficiencies<\/p>\n

    Embedded Coupons<\/strong>
    \nCoupons are generated automatically and embedded into SMS links so they are auto-applied in the checkout process.<\/p>\n

    Smart auto-fill checkout<\/strong>
    \nTo ensure the checkout process is quick and easy, Cartboss auto-fills customers\u2019 information in the provided fields.<\/p>\n

    \"\"<\/p>\n

    Increase your customer\u2019s lifetime value<\/b><\/h3>\n

    After Mary has made a purchase, you can tell CartBoss to\u00a0send her a new offer<\/strong>\u00a0after a certain timeframe (can be 1 minute or 1 month).<\/p>\n

    If you have any\u00a0dead stock<\/strong>\u00a0(products that are stocking up in your warehouse and are not selling) we suggest you make a new landing page with just these products and hefty discounts.<\/p>\n

    \n
    \n

    You then put that link into a new sequence and Mary can get a new offer as soon as she made the initial purchase. If there\u2019s room in the package you save on shipping costs.<\/p>\n

    So there are 3 things you accomplished with one sequence:<\/p>\n

      \n
    • You got rid of the stock that wasn\u2019t selling well<\/strong><\/li>\n
    • Mary got a good deal<\/strong>\u00a0(you could afford it because of cheap re-engagement)<\/li>\n
    • Mary\u2019s lifetime value increased<\/strong>\u00a0(now you can actually spend more to acquire a customer with paid advertising)<\/li>\n<\/ul>\n

      \"\"<\/p>\n<\/div>\n<\/div>\n

      \n
      \n

      Winning back lost customers<\/b><\/h3>\n

      So you found out that it\u2019s not profitable for you to remarket to audiences on social media that haven\u2019t bought from you for more than two months. And you decided to do\u00a0what everyone else does,\u00a0re-engagement email campaigns!<\/strong><\/p>\n

      What used to work great has gotten progressively worse recently. Open rates are strangely low and revenue per email is a fraction of what it was. The subscription cost to your email service provider is not getting any lower though!<\/p>\n

      What happened? Do your products suck now all of the sudden? Is there no interest in what you offer?<\/strong><\/p>\n

      What is more likely is that your customers\u2019 promotional inbox is so full of advertisements that even when they are in the buying mode and are browsing through emails the chances that your email will come up are very small.<\/p>\n

      With\u00a0CartBoss Customer Win-Back Automation<\/strong>, you will get\u00a0100% deliverability<\/strong>\u00a0and\u00a098% open rates<\/strong>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Wondering how to grow your store\u2019s revenue? Want to do so without more investments into influencer posts, new creatives and risky ad spend? This article…<\/p>\n","protected":false},"author":4,"featured_media":1877,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,23],"tags":[],"class_list":["post-1996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","category-news-announcements"],"yoast_head":"\nScale Your Store with SMS Marketing - CartBoss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartboss.io\/blog\/scale-your-store-with-sms-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scale Your Store with SMS Marketing - CartBoss\" \/>\n<meta property=\"og:description\" content=\"Wondering how to grow your store\u2019s revenue? 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. 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With years of experience in the eCommerce industry, Tadej has dedicated his career to optimizing online shopping experiences and helping businesses boost their revenue with innovative and user-friendly solutions. Tadej's journey into eCommerce began with a passion for technology and problem-solving. Recognizing the limitations of traditional email-based recovery methods, he and his team developed CartBoss, a plug-and-play tool that simplifies cart recovery for online stores. Their solution leverages the immediacy and personalization of SMS to reconnect with customers in real time, achieving higher conversion rates and enhancing user engagement. Today, CartBoss serves clients worldwide, offering seamless integration with platforms like WooCommerce, Shopify, and Magento. In addition to his work with CartBoss, Tadej is a thought leader in the field of SMS marketing, sharing valuable insights on topics such as cart abandonment recovery, customer engagement strategies, and the future of eCommerce. He has been featured in podcasts, webinars, and articles, highlighting the power of automation and simplicity in solving complex business challenges. When Tadej isn\u2019t innovating in the tech space, he enjoys collaborating with businesses of all sizes to understand their unique needs and craft tailored solutions. His vision is to empower eCommerce businesses to grow by removing barriers and enhancing customer communication. Stay tuned to Tadej's articles on our blog for expert advice, actionable tips, and the latest trends in eCommerce optimization and SMS marketing. 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