Every year, people celebrate events, holidays, and special occasions by shopping, gifting, and spending time with loved ones. For e-commerce businesses, these moments often lead to a surge in orders—sometimes even record-breaking sales days.
That’s why knowing the most important dates in e-commerce is critical, especially if you’re leveraging SMS marketing to connect with customers at just the right time. Let’s explore key dates that can supercharge your SMS campaigns and boost conversions!
January: Start the Year with Connection
Blue Monday
When: January 17 – Third Monday in January
Where: Globally
Known as the “most depressing day of the year,” Blue Monday is an opportunity for brands to inspire joy. Use SMS marketing to promote feel-good deals and start the year on a positive note.
Australia Day
When: January 26
Where: Australia
On this national day, Aussies relax, hit the beach, and celebrate with barbecues. Encourage local sales with targeted SMS campaigns promoting summer essentials.
February: Love and Celebration
Chinese New Year
When: February 1 (Based on the lunar calendar)
Where: China
A time for family gatherings and gifting, Chinese New Year is perfect for SMS campaigns offering thoughtful gift ideas and discounts.
Super Bowl Sunday
When: February 13 – First Sunday in February
Where: United States
Capitalize on game day excitement by sending time-sensitive offers on snacks, party supplies, or sportswear via SMS.
Valentine’s Day
When: February 14
Where: Globally
One of the biggest shopping days for gifts. With SMS, you can remind customers to order flowers, chocolates, or personalized items in time for delivery.
March: Empower and Celebrate
International Women’s Day
When: March 8
Where: Globally
Recognize women’s achievements with thoughtful promotions. Use SMS to share discounts or highlight products supporting women-owned businesses.
St. Patrick’s Day
When: March 17
Where: Globally
Engage customers with festive deals. SMS messages featuring “lucky discounts” or green-themed collections work wonders!
April: Fun and Tradition
April Fools’ Day
When: April 1
Where: US, EU, UK, Canada, Australia
Inject humor into your SMS campaigns with playful messages and surprise offers.
Easter Sunday and Monday
When: April 4 & 5
Where: Globally
Promote Easter-themed products like gift baskets, decorations, and festive foods through SMS to boost seasonal sales.
May & June: Celebrating Family and Freedom
Mother’s Day
When: Second Sunday in May
Where: Globally
Remind customers to shop early for Mother’s Day with SMS campaigns featuring curated gift guides.
Father’s Day
When: Third Sunday in June
Where: Globally
Use SMS to showcase thoughtful gifts for dads, from gadgets to tools.
July: National Pride and Summer Fun
Canada Day
When: July 1
Where: Canada
Encourage patriotic purchases with SMS messages offering free shipping or discounts on Canadian-made products.
Independence Day
When: July 4
Where: United States
Send SMS alerts for flash sales on BBQ gear, decorations, or outdoor essentials leading up to this massive shopping holiday.
Fall & Winter: Big Holidays, Bigger Sales
Halloween
When: October 31
Where: Globally
Use SMS to promote costumes, decorations, and candy, tapping into the excitement of spooky season.
Black Friday & Cyber Monday
When: Late November
Where: US, Canada, EU, Australia
These are the biggest days for e-commerce! Build hype with SMS reminders for early-bird deals, limited-time offers, and exclusive discounts.
Christmas & New Year’s
When: December 25 & 31
Where: Globally
During the festive season, SMS campaigns can be invaluable for promoting last-minute gifts, free shipping, and New Year’s celebrations.
How to Use SMS Marketing for E-commerce Success
- Time Your Campaigns: Send reminders or special offers 1–2 weeks before each holiday.
- Personalize Messages: Use customer data to tailor SMS messages with personalized recommendations.
- Add Urgency: Highlight time-sensitive deals to drive action.
- Include Short Links: Make it easy for customers to shop directly from their phones.
By aligning your SMS marketing strategy with key e-commerce dates, you can connect with your audience in meaningful ways, build loyalty, and boost sales year-round.
Start preparing now, and make every holiday a sales opportunity!