Personalization is the key to success in modern eCommerce marketing. At CartBoss, we provide pre-prepared and translated text messages to help you get started in minutes. However, crafting your own custom text messages allows you to tailor your communication to your brand and audience, potentially boosting your conversion rates.

In this article, we’ll explore why custom text messages can make a difference, how to create them in CartBoss, and how to use them effectively. For additional insights into SMS marketing strategies, explore our other articles:

Why Test Custom Text Messages?

At CartBoss, we offer plug-and-play text messaging solutions that allow you to recover abandoned carts and send post-purchase offers in under five minutes. While our pre-prepared messages perform exceptionally well, some brands have found that crafting their own, personalized messages improves their conversion rates even further.

Why does personalization work?

  1. Builds trust and brand recognition: Customers appreciate communication that feels tailored to them, not generic.
  2. Increases engagement: A personalized message is more likely to capture attention, increasing click-through rates (CTR).
  3. Strengthens your brand voice: Crafting your messages lets you align them with your brand’s tone and personality.

However, it’s essential to test these messages and compare their performance to ensure your efforts are worth the time and resources.

How to Add a Custom Text Message in CartBoss

Creating and customizing text messages in CartBoss is straightforward. Here’s how to do it:

  1. Choose the message type: Navigate to the appropriate text message type in the left-hand menu (e.g., abandoned cart recovery).
  2. Add a new message: Click on the “Add new” button at the top left of the screen.
  3. Craft your message: Write your custom text message, ensuring it aligns with your goal (e.g., recovering abandoned carts or promoting a specific product).
  4. Customize settings: Use the same settings available for pre-prepared messages, such as scheduling and triggers.

Adding Translations

CartBoss supports multiple languages, making it easy to send messages globally. Follow these steps to add translations:

  1. Set the default message: The message you create on the first page serves as the default.
  2. Add translations: Go to the “Translations” tab, select the language, and input your translated message.
  3. Save your work: Save each translation after adding it.

You don’t need to translate your message into every supported language—only the ones relevant to your audience.

Activating and Monitoring Your Custom Text Messages

Once your custom text message is ready and translated:

  1. Activate the message: Find it in the list of prepared messages and enable it.
  2. Avoid conflicts: Ensure no other active messages for the same purpose are set for your website simultaneously.

Monitor the results:
After running your custom message for some time, analyze its performance using metrics like CTR and ROI. Compare these results to the pre-prepared messages to determine which performs better.

Learn more about SMS campaign optimization in our guide: Recover Abandoned Carts with Text Messages.

Personalization for Seasonal Campaigns

Seasonal customization can significantly boost your SMS marketing performance. Craft messages that reflect holidays or events, such as Christmas, Black Friday, or New Year’s Eve.

Example:
“Happy Holidays! Complete your order now and enjoy free shipping. Offer valid until midnight! 🎄”

E-commerce businesses have reported up to a 30% increase in sales during special events by using time-appropriate messages. For inspiration, check out Most Important E-Commerce Dates to Maximize Sales.

Conclusion

Writing custom text messages with CartBoss allows you to personalize your communication and potentially increase conversion rates. While pre-prepared messages offer convenience, testing your custom-crafted messages ensures you’re maximizing the impact of your SMS marketing campaigns.

For more strategies on improving cart recovery and SMS marketing, explore our articles:

Start customizing your messages today with CartBoss and see the difference personalized communication makes!

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Marketing optimization,