Ready-to-Use SMS Templates for Abandoned Cart Recovery
Proven SMS templates for recovering abandoned carts. Organized by message type so you can build a complete recovery sequence. Copy, customize, and start recovering revenue.
First Reminder
Send 15-30 minutes after abandonment. Keep it simple — a friendly nudge is often enough to bring shoppers back without any discount.
"Hi {name}, you left something in your cart at {store}! Your items are still waiting. Complete your order here: {link}"
"Hey {name}, did something go wrong? You still have items in your {store} cart. We saved them for you: {link}"
"{name}, just a quick heads up — your {store} cart is still open with {product} inside. Finish checking out: {link}"
"Your {store} cart is waiting! Complete your purchase before your items sell out: {link}"
Discount Offer
Send 2-3 hours after abandonment if the first reminder didn't convert. A small incentive can tip undecided shoppers over the edge.
"{name}, still thinking it over? Here's 10% off your {store} cart. Use code {code} at checkout: {link}"
"Good news, {name}! We'll cover shipping on your {store} order. Complete your purchase with free delivery: {link}"
"Hey {name}, we saved $5 for you! Use code {code} on your {store} cart and save. Offer expires soon: {link}"
"{name}, as a thank you for shopping with us — enjoy 15% off your entire cart at {store}. Code: {code}. Shop now: {link}"
Urgency & Scarcity
Use real scarcity cues — limited stock, expiring carts, or ending promotions. Avoid false urgency, which erodes trust over time.
"{name}, the items in your {store} cart are selling fast and stock is limited. Don't miss out — check out now: {link}"
"Heads up, {name} — we can only hold your {store} cart for a limited time. Finish your order before it expires: {link}"
"{name}, the current sale at {store} ends tonight! Your cart still has items at the discounted price. Grab them now: {link}"
Follow-Up
Send 24 hours after abandonment as a final touchpoint. Keep the tone light — this is a last chance, not a pressure tactic.
"Last chance, {name}! Your {store} cart will be cleared soon. Complete your order before your items are gone: {link}"
"{name}, other shoppers are buying {product} right now! Your cart at {store} is still saved. Finish your order: {link}"
"Hey {name}, just checking in. Still interested in your {store} cart? No pressure — it's right here when you're ready: {link}"
"{name}, this is our final offer — 20% off your {store} cart. Use code {code} before midnight tonight: {link}"
SMS Template Best Practices
The most effective cart recovery SMS messages share a few qualities: they're short, they're personal, and they make it easy to act. Here's what to keep in mind when customizing these templates.
Keep it under 160 characters. A single SMS segment costs less to send and displays fully without truncation. Use our SMS Character Counter to check your message length before sending.
Personalize with the customer's name. Messages that include the recipient's name feel less like marketing and more like a genuine reminder. CartBoss pulls this data from your store automatically.
Delay discounts. Your first message should be a simple reminder — many shoppers just got distracted. Save discount codes for the second or third message to avoid training customers to expect promotions.
Include a direct checkout link. Every extra click between the SMS and the checkout page costs you conversions. Link directly to the saved cart so shoppers can complete their purchase in one tap.
Want to see how much revenue these templates could recover for your store? Try our SMS ROI Calculator or learn more about abandoned cart recovery with CartBoss.
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