See How Much Cart Abandonment Costs You
See how many carts your store is losing and how much revenue is walking away each month. Enter your numbers to find your abandonment rate and total revenue impact.
Enter Your Store Data
Your Results
How We Calculate
The calculator multiplies your monthly visitors by the add-to-cart rate to determine how many carts are created. It then uses your conversion rate to estimate completed orders. The difference between carts created and completed orders gives you the number of abandoned carts.
Your abandonment rate is the percentage of created carts that go unfinished. Revenue lost is calculated by multiplying abandoned carts by your average order value — this represents the total opportunity cost each month.
The potential recovery figure assumes a 15% recovery rate, which is the average across CartBoss merchants using automated SMS reminders. Your actual recovery rate will depend on factors like your product type, message timing, and whether you include incentives like discount codes.
To see the full ROI picture including costs, try our SMS ROI Calculator. For help crafting effective recovery messages, browse our SMS template library. Learn how CartBoss automates the entire process in our abandoned cart recovery guide.
Browse all free e-commerce tools.