Calculate Your SMS Marketing Costs and ROI
See exactly what your SMS marketing will cost and how much revenue it can recover. Enter your numbers to get a clear picture of costs vs. returns.
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Your Results
How We Calculate
The monthly SMS cost is straightforward: messages per month multiplied by your cost per message. This gives you the total sending spend before any revenue is recovered.
Recovered orders are estimated by multiplying the number of messages sent by your recovery rate. This assumes each message reaches one unique abandoned cart — in practice, multi-message sequences may be sent to the same shopper, so actual recovered orders could vary.
Recovered revenue multiplies your estimated recovered orders by the average order value. The ROI percentage divides recovered revenue by sending costs to show how many times over your SMS investment pays for itself.
These calculations use simplified assumptions for clarity. Your actual results will depend on factors like message timing, template quality, and customer demographics. CartBoss merchants typically see ROI of 10x or higher.
For a revenue-focused analysis, try our SMS ROI Calculator. To see what CartBoss costs with no monthly fees, visit our pricing page. See how SMS marketing works for Shopify stores in our Shopify SMS marketing guide.
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